AI was meant to "replace" writers over the last year.
Every guru suddenly became an "AI expert" and advised using it for writing.
But here's the thing...
It's actually widened the skill gap even more.
Last week I was hiring a writer for a project when I received what looked like a good application.
I asked the guy to complete a small paid trial and gave him the task.
It should have taken an hour...
He sent it back in 20 minutes.
Intrigued, I ran it through an AI detector.
97% AI-generated.
I asked the writer if he'd used AI and he denied it.
However, after a few screenshots he admitted he used AI.
But here's the twist...
He tried to make out as if it was my fault stating that "I should have specified he couldn't use AI".
This was absolutely bizarre to me.
Some writers have grown so accustomed to using AI for their work that they can't live without it.
After some back and forth he agreed to complete the trial without AI.
And the results... Were terrible.
His writing was awful.
Spelling errors. No flow. Poor structure.
I didn't even finish reading what he had written.
After the first paragraph I knew it wasn't going to be a good fit.
Without AI this guy was nothing more than a plug-and-play copywriter.
All he could do was use prompts to write.
Outside of that, he had no skill at all.
Which brings me to my point...
AI is a great tool. But that's all it should be...
A tool.
Aside from AI, you need to understand the foundations of writing:
Persuasion
Writing flow
How to write hooks
Human psychology
Without this foundation, you become easily replaceable.
In all honestly I doubt this guy had ever read a copywriting book.
And here he was, presenting himself as some kind of expert.
So before you go diving down the AI rabbit hole...
Make sure you actually learn how to write first.
Have a great week,
Copy "don't rely on AI" Maverick
