Look how easily the sentences read when a range of lengths are used.

When you write like this it's hard not to engage with your customers.

They want to know what's coming next.

3. Rearrange Your Thoughts

The point of a first draft is to get your ideas down on a page.

You're not looking for perfection. You're not looking for logic.

During your edits you can begin rearranging your thoughts and ideas to engage with your audience.

Look at the sentences that create emotion. Look at the sentences that introduce the product.

You want to lead with emotion. Intensify pain points. Make them urgent.

Discuss a pain point.

Explain why other products haven't worked in the past.

Then introduce your product/ idea and why it's different.

The more you write, the more you'll naturally follow this kind of flow.

Practice makes perfection.

4. Combine Sentences

As you go from one edit to the next you'll start cutting out words, changing the flow of your copy and rearranging your arguments.

During this process you'll also notice some sentences can be combined with others.

This is a great way to cut down the number of words you're using and get your point across with as few words as possible.

It takes time and practice to get the hang of this, but it's an editing trick that will pay back tenfold when you master it.

And whatever you do, NEVER send off your copy without editing it.

This is the quickest way to fail as a copywriter.

By following these tips you can easily take your copy from a B to an A+.

As you practice these skills they'll quickly become a natural part of your editing process and you can build on them as you get better at copywriting.

Try them this week and see how you can start using them in everything you write.

- Copy Mav