Friend,
As a copywriter outreach is a constant battle you need to fight.
You may be an expert, but if nobody knows about your services you're stuck in the mud.
This is where cold email comes into play.
It's historically proven to be the best outreach method for new copywriters and can generate results faster than any other method when done correctly.
Yet, many of the courses out there are terrible.
They provide you with templated garbage that fails to sell and puts you in the spam folder.
With these tips, you can change your outreach game.
Here are three of the most common cold email mistakes & how you can avoid them.
1. Being Too Wordy
Picture yourself as the CEO of a business.
You work 8-12 hours a day.
You're constantly putting out fires, responding to emails & managing employees.
And now you've received an email from someone you've never heard of.
You open it up to find a paragraph of writing.
What are you going to do?
Delete the email (or worse, mark it as spam).
I see this time & time again, yet copywriters keep making this mistake.
Start your email with one short and concise sentence that gets your readers interest.
If you can, make this personal.
Refer to an article their business is in. Mention a hobby you know they like. Talk about a stat on their website.
The more personal, the better.
After this follow up with some value (I'll go into this below) and then a simple CTA.
2. Asking If They Need A Service
After sending a prospect an essay, many people go on to ask if the prospect needs their services.
This is a TERRIBLE way to start a business relationship.
In the research stage it's your job to work out if a prospect needs your services.
One way I do this is by looking at website traffic.
If a website has between 10,000-100,000 individual visits a month, the prospect will likely need a copywriter soon.
If you're making this mistake remove the section entirely.
It adds nothing to your email and only increases your chances of ending up in the spam folder.
3. Offering No Value
This final point can be a game changer when it comes to responses.
Most copywriters ask for something in their cold emails instead of actually providing value.
If it's the first time you've ever interacted with a prospect offer value straight away.
Good options include:
An email critique
A website breakdown
Tips for their ads
Much like my first point, you want these to be personal.
Break down something they've written.
Don't send over some generic tips you found on a blog.
If the prospect wanted to read those they'd do a Google search.
The greater the incentive you give, the more likely you'll get a response.
To sum everything up, avoid:
1. Being too wordy
2. Asking prospects if they want your service
3. Offering no value
Instead:
1. Open with a hyper personalized sentence
2. Do your research before you send emails
3. Offer value straight away
Make these three changes and I GUARANTEE you'll see an increase in email responses.
Have a great week.
- Copy "Cold Email" Maverick
