It's all about being more genuine and real. 

We've seen a lot of social media marketing strategies that have focused on the latest trends—like chatbots, video ads, and GIFs—but we think that keeping it real is where you'll find your best results. That's why we've compiled a list of our favorite ways to stay authentic on social media in 2023: 

1. Communities are the new persona  

Brands will move further away from personas and target their broader brand communities. In these spaces, it’s less about the influencer broadcasting content and more about the exchange between all community members.  

2. Short-form video is king  

Give short-form videos a try this year or next if you haven't yet. Start by posting snippets from existing videos or shooting brand-new footage. Luckily, the shorter format makes it much easier to create!  

3. Authenticity and integrity  

Flash photography and filter-free images will continue to gain traction on Instagram, and photo dumps of everyday life (whether in carousel or reel formats) will take precedence over more traditional ‘Instagram’ content.  

Check out our full list of tips and predictions for social media marketing in 2023 here. 

Got any questions about digital marketing or tech? We’d love to help out! Get in touch with us here.