Measuring your social media ROI is critical to fine-tune your digital marketing strategy.  Digital marketers need to be able to track and calculate their social media ROI.  

With social commerce on the rise, social media is a very powerful part of a winning digital marketing strategy. How do you know if your strategy is winning or sinking? By measuring social media ROI (Return on Investment).  

ROI is a concept that pops up a lot for almost every business. Social Media ROI is the return on investment from the value of your social media activities. It’s a measure of all social media activities divided by the investment made to achieve them. Your social media ROI is a useful tool to check the tangible return that your business gained from all the time, money and resources you invested. 

As more and more people turn to social media to discover products, read reviews and recommendations, and shop without leaving the platform – understanding and measuring social media ROI is an absolute must.