Businesses that are small or mid-size need to market themselves online. It's key to their success. The website is the main tool for this marketing strategy. There are many ways that a business can use its website to differentiate itself from other businesses and build a successful online presence: Establish business credibility Maintain ownership Improve search rankings Make navigation easy Gather important data about customers Provide visual content on the website Become a thought leader Increase sales
When there's a pandemic, our health takes priority. That means you, as a company, must focus on the digital. McKinsey says that 80% of customer interactions during a health crisis are digital, so you must be prepared. This includes making sure your product and services are easy to find online and making them easily accessible for consumers. If you do that, you can increase your sales and purchases. Read more about how you can be successful with this. | 
