Social media marketing should be a priority for every business across all industries. Facebook, Instagram, Twitter, YouTube – and even some of the younger platforms like TikTok allow marketers to connect and engage potential consumers where they are. With a solid social media strategy as well as fresh, relevant, and interesting content, marketers can harness the power of social media channels that convert. Here’s how to effectively increase your click-through rates and turn fans and followers into customers and avid promoters of your brand.