Have you prepared your 2023 SEO strategy? 

We're not talking about just making sure your website is responsive, or that you've added Google Analytics. We're talking about reinventing old strategies and using new technology to capture audiences. 

The world has changed—and it's changing fast. Many of the best-known SEO trends for 2022 will be obsolete in 2023, and many of the most popular tactics from 2023 won't even exist by 2025! So what are you waiting for? Get ready for a new era in SEO! 

Check out the 8 SEO Marketing Trends to Expect in 2023 

1. Keyword optimization - You can use tools like Ahrefs or SEMRush to do some quick keyword research related to your business, products, or upcoming content to see where you can optimize titles, subheads, and body text.

2. Video and image SEO - Videos and images are optimized by 53% of marketers who leverage SEO. Four out of five marketers say image and video optimization is their most effective SEO strategy.

3. Artificial Intelligence in SEO - The way people interact with online content is changing as a result of artificial intelligence (AI). Google's ranking factors for search engine results pages (SERPs) are influenced by an algorithm called RankBrain that was introduced several years ago.

4. Backlinking and link-building - Your site is viewed as credible and authoritative when sites with solid rankings link to it. Consequently, your Google ranking will rise. Link-building is ultimately about getting other sites to link to yours. 

5. Mobile-friendly pages rank higher - With Google’s mobile-first indexing in 2019, the search engine considers the mobile version of a webpage to be the “primary” version instead of the desktop version. With nearly 73% of internet users accessing the internet exclusively via mobile devices by 2025, this change makes sense.

6. Historical optimization -  Rather than coming up with new ideas, marketers will optimize what has worked in the past. 

7. Voice search optimization - Consider your keywords when optimizing for voice search marketing. Recognize the longer expressions people use in everyday conversation.

8. Chatbots and conversational marketing - For consumers who dislike repeating themselves to multiple sales or service representatives, chatbots are and will continue to simplify your lives. As long as they are used correctly, they can manage conversations at scale and aggregate data from multiple sources.

Want to learn more about the 8 SEO Marketing Trends to Expect in 2023 so you can plan better? Read more here. 

Got any questions about tech or digital marketing? Get in touch with us here! We’d love to help you out.