-When people make New Year’s resolutions, they’re more likely than ever to try new things. PSST! That means buy new products. Every marketer knows this.
-Psychologists say that it’s just after the holidays that people’s new-found benevolence and desire for family point them toward small businesses.
-Although retail sales go through the roof before Christmas, businesses push more gifts than tools for self-actualization. People are more inclined to put their holiday bonuses toward those things in January.