What are you famous for? How many awards have you won?
Awards are a great way to get your coffee shop famous, winning one is amazing, but being a runner up or even a nominee can be as useful in PR terms.
Your customers will enjoy your coffee, even more, knowing that it is made by award winners.
Every time you mention the name of your coffee shop, it can be preceded by the words 'The award winning .....'
Your local newspaper will be interested in your nomination, and whether you won or were a runner up, so you could get covered multiple times.
The local radio station may even ask to interview you on air.
Your social media followers will love it too and be quick to share your success with their friends
You will have a certificate to display on your wall as well as on your website.
So what's the downside to awards? Well, we can't think of one, especially if they are free to enter. I suppose if the service you give is not award winning you will get found out though!
So what are you waiting for, here is the first award you should enter, it's the CafeLife 2017 awards for Independent Cafe/Coffee Bar of the Year.
http://awards.thecafelife.co.uk/index.php/awards/categories/58-independent-cafe-coffee-bar-of-the-year
