- 48% said they had put up their prices in the last six months
- 19% said they had never put up their prices
- 34% haven't done a price check in the the last 6 months
The confidence to charge more improves when you have more pride in what you sell. When your menu has a uniqueness; a great story to tell your guests and if your hospitality and ambience match, they will enjoy their experience so become prepared to pay a little bit more.
The prices you charge are driven by much more than just the input prices or your rent; they are a factor of your businesses position in the local market.
The businesses we work with are often successful from the outside but fail to deliver the lifestyle the owner imagined before they opened their doors.
An independent coffee shop is a complicated business, and owners often finds themselves working shifts as well as everything else, burning them out, preventing them from making the changes needed.
Our 6 Step Profit Improvement Programme 'PIP' gives you the tools you need to develop a unique position that will free you from worrying about what you charge and focus you on the key issues that will bring you success.
