Hi Friend
We began coaching budding coffee shop entrepreneurs for two main reasons; 1 because we came close to losing everything back in 2009 and 2 because we have witnessed countless coffee shops and cafes fail over the last 15 years at a massive personal cost to their owners.
That's not to say that we have not seen great personal success ourselves or witnessed some fantastic coffee shops being launched over that time either.
Our personal mission is 'To stop independent coffee shops failing'. That's the reason we wrote 'The Daily Grind', keep adding content to www.cafesuccesshub.com and why we run The Coffee Shop Bootcamp.
Last week we spent the day on a coffee shop tour of London with Jeffery Young from Allegra Insights (they are the guys who have been following the growth of the coffee shop across the world).
We saw some shiny new concepts, some brilliant and amazingly successful old favourites and some once-promising rising stars that were very obviously on the slippery slope to disaster.
We visited Kaffeine (https://kaffeine.co.uk) which is a shiny example of an established business thriving, understanding the customer and setting the benchmark for others to follow.
One of the newest entrants to the market is Gargotte, (https://www.instagram.com/gargotte) a hybrid of Coffee Shop, French antiques and high-class tailor. The design, and fit out is exceptional, it is definitely somewhere we would go back to when we are in the vicinity again.
We were incredibly privileged to be invited to look around the new Caravan (http://www.caravanrestaurants.co.uk/fitzrovia.html) before it officially opened the public in Fitzrovia. The final fit out was in full swing, but we could almost smell the passion that was used to get every last detail right.
We also walked by many who had 'passed their prime' and a few that had been repossessed by the landlord.
The successful ones and failing ones differed in one essential element, their ability to adapt.
The dust, the peeling paint, the dirty floor, the uninterested staff, the lack of customers, were all symptoms of the malaise but not the cause. The underlying cause was that these businesses had stayed still.
New trends are driven by lifestyle changes, social media and one campaign after another, so today's coffee shop guest is always on the lookout for new things to try.
The struggling businesses have stayed still, but the reality of staying still means that they are going backwards in so many ways. Like a car slipping on its handbrake on a steep hill, they are heading for trouble.
Typically they had launched successfully and then opened a few more sites spurred on by excitement and the desire to become a significant player. At no point did the lack of underlying profitability or the vulnerability of being copied hamper their expansion plans.
Then one day they noticed that their sales were sliding, the cash was no longer in the bank account, and when they looked outside, there were many new competitors on their doorsteps.
They were committed to long leases, that looked ok in the early days when they were 'just impatient to get going' so didn't read the small print. There was no money in the pot for refits or refreshes, and things just got worse.
Our mission is to stop any more independent coffee shop or cafes from failing, to prevent the owners of these businesses from losing at best a lot of money or at worst everything they have.
This is why we are running another Coffee Shop Bootcamp in September this year. If you are planning to open a new coffee shop or cafe, then you really do need to come.
It's being held at Sanremo's Coffee Machine showrooms in Hackney, London, on 20th and 21st September so it's easy to get to and surrounded by great value accommodation if you need to stay over.
We had fantastic feedback from all the attendees from the last three Bootcamps, everyone has been completely bowled over by the amount of vital information they took away. See what the attendees said about their time at the bootcamp - click here.
A broad range of people attended; some just beginning their plans, others with years of experience, from the UK and abroad.
If you are like us then you might be prone to putting things off, THIS is not a situation where we would recommend you do that. If you are seriously considering opening a coffee shop or cafe in 2018/19/20, then secure your place TODAY. So Friend if you are still in any doubt about how much value you will get from attending then watch what the class of 2017 had to say.Click here to see what they said .
When you join you will get access to John Richardsons Coffee Profit Lab worth over £750 and our Coffee shop Owners Guest Getting System worth over £500.
On top of that you will get a pre Bootcamp consultation call worth £100 as well as access to the Coffee Shop Bootcamp Resource centre which covers everything we go over on the 2 days in even more detail AND access to the private Bootcamp Alumni Facebook group.
As well all this, you will get a month of full support from us after the Bootcamp to cement your plans, again worth over £500.
If you secure your place early, you will be able to pay in two instalments.
We have made it easy and affordable to bring along your business partner (we think this will be a very smart move too). To secure your place and get these great bonuses go to www.coffeeshopbootcamp.com/choose Andrew & Claire
P.S. this time we are offering coaching and Bootcamp combined packages, if this is something that would be of interest, please reply to this email and we can tell you more.
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