Hi, Friend,

We spoke to a club member today about pricing -

It was a great reminder that prices have gone up for all consumers over the last two years, so if you increased your prices, nobody could complain. Hopefully, you have increased your prices to cover the increase in your ingredients during this time.

Recently, inflation has been decreasing, and interest rates look like they are coming down, so consumers will be less tolerant of any price increases they see.

You have a small window to increase your prices to reflect recent ingredient price rises and maintain your margins.

We have a ton of information about pricing and menu creation in our Start Up A Coffee Shop Club resources - you can find out more and join here www.startupacoffeeshop.com

If you are in the UK, then this price comparison chart is a valuable tool https://www.ucc-coffee.co.uk/wp-content/uploads/2024/05/UCC24037-AprilPriceWatch_AR_V2381.pdf

If you have an established cafe or coffee business and need to make more money, we can work with you 1:1 to develop the perfect menu. Reply to this email, and we can get started.

The sooner you fix your menu issues, the quicker you will increase your sales and attract more guests.