Hi, Friend,

Confirmation Bias is an evolutional trait in all humans and may be setting you off on the wrong course in your coffee shop, cafe, cart or kiosk.

In short, studies have shown that when we form an opinion, we then look for confirmation that it is a good one, and naturally discount or ignore any conflicting views.

It's the reason we tend to mix with people who agree with us and is reinforced by the search engine and social media algorithms serving us articles or ads that we are likely to click on.

So I can hear you thinking, what has this got to do with me opening a simple coffee shop or cafe?

In short, you need to be aware that this built-in bias will skew any decision you make.

For example, you may see a big queue at a coffee shop and immediately think it's a gold mine, where in reality it's just slow service because there are new staff on shift.

You may see another full all day and conclude that it is something on which you should base your design. The reality is that the owner has put in too much soft furnishing, ensuring guests spend 3 hours over one coffee thus killing any profit opportunity.

That's where the experience we share with you in www.startupacoffeeshop.com comes into its own.

We have walked the road you are about to take the first step on, opened new sites, taken-over existing businesses, pivoted the company from franchise to independent, and eventually sold businesses.

We have put our lives experience into www.startupacoffeeshop.com 

We have recorded our acclaimed in-person training that people paid over £1000 to attend and added every handout, spreadsheet and resource.

You can ask us anything in our private coaching group and be guaranteed that we will give you honest impartial advice.

You will get our combined experience of actually running a successful independent coffee shop business. With all our proven strategies and unique content, up to now only available to our 1:1 clients.

This New Year Offer Ends 8th January - Friday Night!

At only £69 / $109 it is amazing value and includes a month's free membership of the private coaching group where we answer every single question you ask - personally.