Africa is no stranger to the plastic problem even if it accounts for only 5% of the global plastic production rates and consumes only 4% of global plastics volumes. In this publication, The Life before Plastic: Demonstrating Traditional Practices of Reuse in Africa, we explore the problem of plastics on the continent and examine the policies put in place to govern plastic waste management and trade. It also showcases examples of plastic-free traditional practices used across the African continent. GAIA and BFFP Africa members provide insight into existing reuse and refill systems on the continent and examine how reuse and refill can be made a stronger part of Africa’s journey towards ending plastic pollution. Check out the member launch toolkit to help us promote the publication.