Dear Friend,

Email marketing is a very effective way to reach your customers.
It will also help you increase the traffic to your website and
improve sales. How do you develop an effective email marketing
campaign? After all, what you send to your customers is very
important. If it isn’t well designed or professional looking the
results could be damaging to your business instead of
beneficial.

The first part of the email marketing campaign needs to include
your goals. What do you expect to achieve from your email
marketing campaign? Who do you want to reach? You should also
decide what type of marketing you are going to do. Will it be
random discounts and promotions, seasonal, or will you be
sending a regular newsletter? Next you will need to do some
research. Do you know the email marketing laws? What are the
current market trends? How are you going to make your email
marketing campaign more appealing than that of the competition?
You have to have these goals clearly defined and outlined.
Otherwise your will just spin your wheels while developing your
email marketing campaign.

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Since the goals of every business are very different, the
strategies they use in email marketing will also be very
different. While this gives each business the ability to be
creative an unique in developing their marketing campaign, it
also makes it difficult because there are no clear cut answers.
If you aren’t skilled in developing email marketing campaigns
you will need to purchase email marketing software or hire an
email marketing consultant.

How well do you know your customer? I hope well because this is
a very important part of developing an effective email marketing
campaign. You have to be able to address your key audience by
providing them with relevant information. If they aren’t
interested in what you have to say then it doesn’t matter how
many emails you manage to send out.

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Once you have decided on your email marketing campaign you may
think you are ready to hit the send button, but hold on just a
little bit longer. Make sure everything in the email is spelled
correctly and grammatically correct. Nothing looks more
unprofessional than an email marketing campaign will errors.
They will stick out like a sore thumb. Remember to test the
effectiveness of the email on the various email service
providers as they all have variations. You will be disappointed
to discover that subscribers to a particular service weren’t
able to open your email for it to read properly.

Make sure the subject line of your email is clear and effective.
This will help your email marketing campaign to get past the
various spam filters and virus protectors. Many researchers of
email marketing believe the subject line will make or break the
reader’s decision to open your email. Make sure you personalize
the email and address it to the consumer rather than a broad
introduction. You will want to attach a clear expiration date to
your email marketing promotion. Nothing motivates the consumer
than having a deadline. They don’t want to miss out on the
opportunity to take advantage of what you are offering.

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To Your Success,
Michael Bell


P.S.
Email marketing is a great opportunity for you to communicate
with your customers and to promote your business. It is very
important that you take the time to set your goals and to know
the market before you develop your email marketing campaign.
This will ensure it is successful. While you want your email
marketing strategy to be unique and creative you need to keep
the wants and needs of the customer in mind. You can choose to
develop your email marketing strategy on your own, using
software, or by hiring a consultant. Getting your email to the
consumer is only half of the battle. You will have to work hard
to make it very appealing and get them to read it.

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