Subject: Visit Amarillo's Group Tour Newsletter

Located in the heart of the Texas Panhandle, Amarillo offers hundreds of local restaurants with cuisines from all over the world, a vibrant arts community, Route 66, amazing outdoor views, and much more. Groups can see Palo Duro Canyon, the second largest canyon in the U.S., then spend the evening there watching the Texas Outdoor Musical. They can spend time connecting with Americana on Route 66, visit the famous Big Texan Steak Ranch for dinner, then leave their mark in spray paint on the Granddaddy of Roadside Art, Cadillac Ranch. From a true West Texas experience to a bit of the unexpected, there’s sure to be something to fit every group interest and focus. Fly or drive in to be in Amarillo by morning. You’ll want to stay the night too!

Hard to believe Route 66, the road that shaped America, is turning 100 years old in 2026! There’s no better place to celebrate its Centennial Birthday than at the Heart of Route 66 — Amarillo, Texas.

In a countdown to the Centennial, celebrations will kick off this year with the Texas Route 66 Festival happening June 1-10, 2023. The ten days will be packed with must-see and do activities along the route, complete with car shows, Texas Route 66 bus tours, parades, and a grand finale festival on Amarillo's Route 66 Historic District.

Start planning now for the Centennial Celebration in 2024!

The official festival dates are June 6-16, 2024.

Get More Details and Special Announcements

Sad Monkey Mercantile

Tour groups can stop by on their way to Palo Duro Canyon to grab supplies, snacks, swag, or even a locally brewed beer. Sad Monkey also has event spaces large enough for group meals that are serviced with food trucks or can be locally catered. www.sadmonkey.com

ARTS & CULTURE

Your group can expect the unexpected from Amarillo's large arts community. 

The Cultural Arts District stretches across a large portion of Amarillo, and encompasses over 120 public art pieces, galleries, and performing arts centers. Take advantage of the group packages and experiences offered by our local museums.

MUSEUMS

Explore the top-notch museums in Amarillo

and take advantage of the group packages and experiences htey offer.

The Amarillo Museum of Art (AMoA) 

A free three-story museum featuring temporary and permanent exhibits. www.amoa.org


Jack Sisemore RV Museum

Inspired by the Sisemores' love for RVs,

this museum has a free-to-view collection that includes RVs and other nostalgic items dating back to 1921. www.rvmuseum.net


Don Harrington Discovery Center

8,000 square feet of interactive exhibits. The center offers exciting lessons in astronomy, natural history, physics and more. There are seasonal and temporary exhibits to explore as well.

www.discoverycenteramarillo.org


Bill's Backyard Classics 

This museum vehicles that will take you back in time! Inventory consists of over 100 vehicles of all kinds of makes and models that span a period of over 80 years, from 1920 to 2012. www.bbcamatx.com

Panhandle-Plains Historical Museum

PPHM has more than two million artifacts.

It is The Smithsonian with a Texas accent. Group visits are a specialty. www.panhandleplains.org 


American Quarter Horse Hall of Fame & Museum dedicated to the horses that setled the West. www.aqha.com/museum


Kwahadi Museum of the American Indian features artifacts from the Pueblo and Plains Indians, your group can tour the museum and enjoy a catered meal with a performance by the internationally known Kwahadi Dancers. www.kwahadi.com 


Texas Air & Space Museum

The museum honors Amarillo's and the Texas Panhandle's history of flight. Features extensive documents, newspaper articles, exhibits and photos dating back to the beginning of the English Field Airport. 

www.texasairandspacemuseum.org

TOP ATTRACTIONS

Palo Duro Canyon State Park - Nearly 30,000 acres dedicated to outdoor adventure. Drive to the floor of the canyon, even in a motor coach. 

www.tpwd.state.tx/state-parks/palo-duro-canyon

Historic Route 66 District

Located on 6th Ave. between Georgia & Western Streets. In the district, your group will find over one mile of art galleries, antique shops, collectible stores, craft and specialty shops, restaurants and bars. 

www.visitamarillo.com/listing/route-66-historic-district/929/


Texas Musical Drama 

An internationally acclaimed historical production performed each summer in Palo Duro Canyon State Park. Almost four million visitors have enjoyed this top-notch performance. www.texas-show.com


Amarillo Little Theatre 

One of the longest continuously operating community theatres in the nation. They have various productions throughout the year, from August to May. www.amarillolittletheatre.org


Cadillac Ranch

The granddaddy of all roadside art and a Route 66 icon, with 10 Cadillacs buried nose down in a field just west of Amarillo. Visits are free, but remember to bring spray paint!


Big Texan Steak Ranch & Microbrewery is the home of the free 72 oz steak challenge. Maybe someone in your group would like to give it a try! (Everyone else could cheer them on!) www.bigtexan.com


Wonderland Amusement Park - Spend a day in the third-largest amusement park in Texas. Enjoy rides for all ages, from thrilling roller coasters to the calmer merry-go-round and even mini golf!

www.wonderlandpark.com

Cowgirls & Cowboys In the West is on the rim of beautiful Palo Duro Canyon. It provides a western adventure tour, hospitality, and catering services the celebrate the heritge of the real West in Amarillo. www.cowgirlsandcowboysinthewest.com

UPCOMING EVENTS

  • Coors Cowboy Club Ranch Rodeo - A working ranch weekend of Food, Shopping, Dancing, and Excitement! Bring your group and join the Coors Cowboy Club as they bring all the action to town! June 2-4, 2023. www.coorsranchrodeo.com

  • Texas Route 66 Festival - This year's festival will be held June 1 - 10, 2023. The ten days are packed with events along the Texas route including classic car shows, Texas Route 66 bus tours, cattle drives, parades, music festivals, and a grand finale festival on Amarillo’s Route 66 Historic District. For a full list of upcoming events click on the link. https://www.visitamarillo.com/events/route-66/

  • Michelangelo's Sistine Chapel: The Exhibition - The Exhibition showcases the awe and wonder of one of mankind’s greatest artistic achievements. Your group will experience this art from an Up-Close, Life-Sized, and Never-Before-Seen perspective. | June 2023 www.chapelsistine.com

  • Tri-State Fair & Rodeo - A week of exciting rides, food, music and entertainment | Third week in September. www.tristatefair.com

  • Hoodoo Mural Festival - Muralists from around the country contribute new murals to downtown Amarillo as part of an urban beautification project. Once the murals are complete there's a huge celebration in downtown Amarillo featuring big-name music artists. | September 29, 2023. www.hoodoomural.com

  • WRCA -  The signature event for the city of Amarillo, the World Championship Ranch Rodeo (WCRR) produced by the Working Ranch Cowboy Association | November 2023. www.wrca.org

Amarillo Convention & Visitors Bureau, 1000 S. Polk, Amarillo, Texas 79101, United States

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    This is an online snapshot of a newsletter created by the owner of A.M.arillo (Amarillo Convention & Visitors Bureau, 1000 S. Polk, 79101 Amarillo, United States) and sent via GetResponse on 2023-03-16. Report abuse