Many of my
colleagues though I was crazy when I focussed this Company to become
specialized in managing fresh food. I knew it was one of the most challenging
tasks in today's food industry, I mean controlling the product quality
throughout the whole food supply chain, etc..
We went for
this bet and I can say we won it: we integrated food quality into
decision-making process through both production and distribution for our food supply
chain, starting from the producers of course. We defined a methodology to model
and manage fresh food production and logistic in such a way that it can be
successfully integrated in multi producers programming and distribution
planning, a real key approach for us having hundreds of producers to
co-ordinate!
As you
noticed, 50% (or even more) of our products are fresh or perishable food: dairy
products, cheese, cured meat, meat, fish, vegetables, fruit, truffles. We can
manage the logistic of all these kind of products as we found and solved the
right logistic equation with the great and essential help of our partners. Our
solution cannot be adopted by only one of us in the chain but our approach is
the result of the sum of our efforts to guarantee freshness and quality of our
products.
Our
approach allows us to manage and deliver products which have short shelf life
everywhere in the world without impacting the shelf life itself, we also found
an efficient way to manage dairy products on this purpose and we will be happy
to tell you more about this in our next one to one conversation.