Subject: Winging it



This is your final reminder before open enrollment closes for the Masterclass tonight at 11pm EST (just 3 hours from now).


A last thought before we wrap up...


Earlier this week, I spoke to a studio owner from Los Angeles, and he asked me:


"I don't understand the connection between Google Ads and my website. How is it supposed to work?"


My reply?


Well, your ads are supposed to put forth a unique offer, a unique message, and should bring a certain percentage of the people viewing your ad to your site.


What do most studio owners do?


They Google how to write a good Google ad. They get a template. They wing it.


Next?


Your website is there for one purpose: getting contacts. And, on that site, there are about two dozen things that should and shouldn't be there.


There's an optimal path from homepage to contact form.


Your lessons page should have 7 key pieces of information... and not much more than that (otherwise people lose interest and leave your site without signing up).


And what do most studio owners do?


They do what comes naturally. They look at other studio sites and imitate those. They load their site with information... instead of a compelling offer crafted using a specific formula.


They write what seems logical.


In other words... They wing it.


Don't make this mistake.


Take my plan. Implement it. Get the results.


Let's do this.

REGISTER FOR THE MASTERCLASS

I look forward to working with you!


Very best,

Daniel