One of the cool by-products of building your personal brand is how much it boosts your confidence. 

Most of us just go through life hoping our work matters and makes a difference or that people like and accept us, especially if you’re stepping into a new job role or signing up a brand new client. 

A lot of those feelings are imperceptible as they hang out in our subconscious but play out in our daily lives in our behavioral patterns. 

Things like constantly seeking validation for your work, or reducing your pricing for no reason, these are behaviors based on a lack of your own worth and value.