| As you may have read in some previous emails, I was talking about my trips to the mountains and so I also wanted to send you a photo of me with the new clothing as soon as I bought it, then let's talk about marketing and growth |
| | 🔘 Curation, Exclusion, Purpose
We often think that curation is something that helps us collect stuff, but, once you start doing it, you realize how much the essential skill that develops over time is the ability to filter, excluding.
“Collecting is additive, but interesting to note, curation is subtractive - what you leave out is almost more important than what you include. The best way to reflect on collections and curation is described by Frank Chimero in his post on how to put things in order about a multitude of things.
He regards the collection as a vessel full of scattered pearls and the curation as a necklace made of pearls. Collecting is like a bowl full of scattered pearls. The pearls, taken one by one, could be of great value, but become almost useless if randomly thrown into the container. Curation is what happens when some of these pearls are selected and strung into a beautiful necklace. Pearls now have a purpose ... "
Source: Kay Oddone - Digital Content Curation - How To Do It Right
🔘 Trust Filters
Now more than ever.
“Having people acting as trusted filters is essential for anyone working in an interconnected global society. Getting in touch with these filters is an essential part of developing your personal knowledge management, a discipline that is becoming very important in making sense of the world around us. "
Source: Harold Jarche - Making Sense of Our Digital World
⚙ Tools: 1) Lead Generation
Innovative newsletter subscription box,
it works everywhere (even on Medium), it offers a preview of the contents and is activated in a completely original way. Ideal for those who publish newsletters and want to improve the effectiveness of the subscription box.
• Mini-review
• SlidetoSubscribe
⚙ Tools: 2) Free Music
Unminus
Unsplash for music. A library full of music to use in your videos or podcasts freely, without rights and without asking anyone's permission. Ideal for podcast and video producers looking for quality music at no cost.
• Mini-review
• Unminus
Marco Cappellato
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