Subject: How to sell yourself

Position yourself
Here is a simple method to check if you are in a position to gather results from what you are creating, writing, publishing.

Fill out the "The positioning statement" form below. The effort it will take will tell you a lot about whether you really know what problems you are trying to solve and for whom. It is an excellent exercise to understand if you are going in the right direction.


Being in control of your positioning is essential to grow your audience and to be able to sell things online (and offline).

Source: Article Group - Creative Positioning Mad Lib


Put a Nice Biography on Your Site
Advice for those who are just starting out or who got lost on the way.

If you have a website, and I suggest you have one (even if it's only one page), be sure to set aside a space or section to provide in-depth information about who you are.

“People connect with the people they love and
that improve their life.

Your bio should therefore communicate who you are,
how you are and how you will improve their life.

No bio, no connection ".


Source: Davide Ferrers
Writer Bios Attract Thousands of Readers When They Look Like This



Keep learning
You can learn something valuable about marketing even when doing something else.

Hear the best marketing consultants and their advice while driving, on a road trip, while cleaning the house.

The 12 Best Marketing Podcasts Worth Listening (Ahrefs)

If I had to pick only two, I'd pick these:

Marketing School - with Neil Patel and Eric Siu
(1900+ episodes) (max 6 min.each)

Akimbo - with Seth Godin
No tips or tools.
Great tips for thinking differently.

Marco Cappellato













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