Subject: How to Grow a Community

2) How to Grow a Community |

Write a Newsletter
If you want to engage your readers, write a newsletter.
If you want to get inbound links, create a report full of statistics.

Here's why:


Network with Authoritative People

"The bigger and stronger your online network, the more likely you are to be successful in whichever venture you choose.

Unfortunately, 95% of people trying to build relationships online are focused only on themselves. "

How to network with authoritative people on social media?

"To start building strong relationships, you need to give people a reason to care about you.

1) Create a clear and compelling profile on social media.

2) Send them a relevant and specific compliment.

3) Do something good for them without asking their permission.

4) Connect them with other people who could be of help. "

Source: Justin Welsh - How to build relationships on social media

Check Out These Books
Do you really want to create a community and nurture relationships in your marketing strategy?


Here are 5 books that can help you on this front:

1. Building Brand Communities (Jones and Vogl)
How to build authentic communities, where members care about each other, share personal values ​​and come together in meaningful experiences, both online and offline.

2. The Business of Belonging (David Spinks)
A step-by-step model to strategically plan, create, facilitate and measure the communities that foster the growth of a company and to attract and retain community members who are leaders, loyal customers, and who promote your brand.

3. Atlas of the Heart (Brene Brown)
A journey through eighty-seven emotions and experiences that define what it means to be a human.

4. The Art of Community (Charles H. Vogl)
Drawing on 3,000 years of history and his personal experience, Charles Vogl lays out seven time-tested principles for growing lasting, effective and connected communities.

5. Where to Begin A Small Book About Your Power to Create Big Change in Our Crazy World (Clea Wade)
Poetic and inspiring mantras and affirmations, which encourage you to remain confident and to harness your personal power to bring about positive change in our world.


Marco Cappellato

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