1) How to Create True Value: Create Expert Guides
Create Expert Guides
A specific tactic to "create value" that I teach to those who want to increase their authority and visibility is the creation of "Expert Guides".
These guides are nothing more than a series of well-thought-out questions that you send to a group of publicly recognized experts in your niche, asking for their personal advice on a specific topic.
You curate and organize these different points of view in a guide, adding at the beginning an introduction, a context, as well as useful information, resources and tools and a summary of what emerges from the various opinions.
Also, you mention and link any experts you have involved and inform them once the "expert guide" is online, so they can share it with their readers.
Ask yourself these questions
To create tangible value for your prospects, a good place to start is to ask yourself a few key questions that can spark ideas about what specific content to work on. Here is a good set of questions:
to. What questions do newcomers to your industry ask themselves?
b. What are the basics newcomers should know? Can you create a concise guide that illustrates these aspects?
c. Did you have any questions you couldn't find an answer to when you started your journey? What are the answers to these questions?
d. How did you help yourself to extricate yourself when you ran into problems in your field?
And. What mistakes have you made along the way and how could you help others avoid them?
f. What do people (especially new ones) always ask for your help with? Identify emerging topics: Frequently asked questions can become topics for content and resources.
Invest on the Long Term
Do you want to distinguish your business and your brand from others?
Invest for the long term. Invest in value and authoritative content creation activities that require time and attention, instead of just investing in simple activities that yield short-term results.
"As humans, we are biologically inclined to prioritize short-term gains.
Hunters and gatherers didn't need five-year plans and this instinct is still present in us.
If we combine this with our current economic system, advertising-based business models and algorithmic social media platforms, which visibly reward short-term cynical games, we have the perfect recipe for making many people prioritize what they do. it's easy, fast and superficial.
But for those who invest in depth, quality and the long term, there are plenty of opportunities.
But our way of thinking and the environment that surrounds us make it very difficult to realize this and to put our trust in it ".
Marco Cappellato
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