Focus on "Why"
I observe two things on social media:
a) People and brands regurgitate content that celebrates themselves
without providing any real value
b) They are obsessed with posting more and more content, never trying to really understand what their audience really needs.
In fact, there are four types of content that work well on social media (based on real data):
- Content based on why
- Short articles (700 words or less)
- Content that leverage on feelings, on love
- Content that makes people laugh
Source: Neil Patel - Social Media Success Factors
Think about the Strategy
Likes, comments and shares are not worth a penny.
Problem: hiring a social media manager.
Many people hire social media managers / strategists
that do not provide significant results beyond likes and shares.
Solution:
“… Make sure [your possible candidates] can explain
like their approach to social media marketing
it will help you achieve your real goals
and not just improving your social media metrics.
It is not difficult to publish on social networks.
The difficult thing is to develop a social strategy.
A strategy that uses content to achieve your real goals.
Don't pay for social media management
without a clear strategy ".
Source: Josh Spector - Social Media Consultant: read This Before You Hire Online
Simplify Complex Ideas
The secret to effective and highly successful online writing is to simplify complex concepts and explain them in simple terms.
“The college rewarded me for using difficult words.
Then I graduated from college and realized that smart readers don't want big words.
They want complex ideas made simple.
"When people feel insecure about their social standing in a group, they are more likely to use sophisticated jargon in an attempt to gain more admiration and respect,"
This says Columbia University psychologist Adam Galinsky. His study and other research have found that when people actually use complicated language, they appear less credible and trustworthy.
Why?
It's the complexity trap: complicated language and jargon offer writers the illusion of sophistication. But complicated and difficult language can send the reader the message that the author is hermetic and that he cares more about appearance than substance.
Smart people appreciate simple language. Not because simple words are easy, but because expressing interesting ideas in simple words is very difficult. "
Source: Derek Thompson - The Atlantic
Marco Cappellato
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