How To Stay A Step Ahead
Imitate to Find Your Style
I often help entrepreneurs who, when writing online, have a hard time being themselves in an authentic and genuine way.
What they learned in school about how to communicate now really shows its full effect.
They write in a rigid, verbose, difficult to read way. It has nothing of what one would normally call simple, informal and direct writing.
The bad thing is that if you tell them to be spontaneous, informal, direct and simple, nothing happens.
What I've seen work instead is giving him this advice:
try to adopt approaches and ways of writing from others you admire.
Especially from those you like and respect. Copy them, imitate them.
You don't have to copy word for word, but navigate their style. It should be a reference that inspires you. Not a crutch to lean on. By doing this, you can learn to communicate in a different way more easily.
And over time, you will find your own style.
"Imitating others is the fastest way to discover your own unique style".
Source: David Perell - Friday Finds Newsletter
Stay away from the mass media
To stay one step ahead of others, one's diet of sources and information is vital. Despite this, 90% of people pay no attention to these factors.
Over time, and at my expense, I have learned that on this front you have to set strict rules, or you risk wasting a lot of time and energy. My top three are:
Eliminate passive consumption of television news.
Get active information through mentioned sources
you trust us personally.
Ignore the company's recommendations on what to consume.
"If you serve as a mechanical slave to mass media and online algorithms,
you will end up having intellectual diabetes.
To find quality information, you have to rebel against the incentives of the mass media
and the algorithms that threaten their business model.
Remember, what you should be consuming is nothing like
what they taught you to consume.
- Rebel in the spotlight of the mainstream,
- Find trusted curators e
- Plot your path instead. "
Source: David Perell - The Paradox of Abundance
Analyze the Trends deeper
Discover the trends that are about to explode.
Consumer preferences are constantly changing, and what works today may not work tomorrow.
Take a look at this new tool that is none other than Google Trends with the turbo-reactor.
What this tool adds to Google Trends:
- Absolute numbers of the search volume
- Warnings / alerts on potential trends
- Searches for longtail key phrases
- Topic map
Best for: SEO keyword research, finding new business opportunities, investment research, ecommerce product selection, and more.
From the Deep of the Heart
Stand out with a single song (not a million melodies)
"To stand out and get noticed,
it is necessary to always sing the same song.
This means distilling your brand
to bring out the essence of what you are and what you offer.
What you want to be known for. "
Moral:
Identify your key principles and ideas.
These key principles are the ones that underpin the approach you use and the strategies you use for your clients. Make them known.
Make them yours, know them by heart.
Share them with your audience in different channels and formats.
It is not necessary to have new revolutionary principles and ideas every day.
What is useful is to identify well the principles that characterize you and share them repeatedly, explaining them better each time.
Source: ATD - Q&A with Digital You Author William Arruda
Marco Cappellato
|
|
|
