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How To Cultivate Relationships
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Membership vs Subscription
I am beginning to understand how subtle but important
the difference between donations, subscriptions and memberships in growing a
community of interest.
And what I see is that memberships, when fully realized, offer the best path
for independent entrepreneurs who want to enable, empower and support each
other.
“There is deep value in listening, testing, and
being fascinated with what members value. This is a mindset shift.
Instead of just assuming what members want, successful
membership organizations have developed ways of listening, fresh thinking about
what their members actually want, and strong feedback loops to get it
right.
They’re empathetic and open to learning.”
Key traits of Membership-Driven Orgs
a.
Inspiring membership-driven organizations connect individuals’ passions to
a shared larger purpose.
b.
They sell more than a product or a cause.
c.
Successful membership organizations recognize and celebrate the individual
while making them feel connected to something bigger than themselves.
d.
They get the ratio right between the individual and the group.
e.
This goes beyond offering plentiful member perks and relies on studying
members’ intrinsic and extrinsic motivations.
Find Relevant Communities
Discover the communities where your potential clients
hang out.
- Identify those that are in your field of expertise or in closely related
ones.
Subscribe and read what actually matters to them. What problems and
frustrations they have. Create content, tools and resources that address
those issues. Interact when you have good advice and proof to share and be
generous.
Make sure though you have a short signature at the end of your posts that tells
clearly:
- ·
who you are,
- ·
what problem you solve and
- ·
where to find out more about you.
Find Email and Social Contacts
Want to reach out but don’t have the email of the
person you want to contact?
Marco Cappellato
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