🔘 Competitive Advantage
There was a time when only sellers had access to certain information that was not available to everyone.
"Now that everyone has access to information, what provides a competitive advantage is the ability to separate the * signal * from * noise *, heal, make sense and synthesize the essence of the great flow of information that rains down on us"
Source: Daniel Pink
🔘 ICO: Identify, Contextualize, Organize
“... # curation is not just about selecting information and then displaying it. It involves taking the most relevant information for a specific theme and target audience, contextualizing it and organizing it before displaying it "
The critical element is therefore not to share randomly on social media the things that are found and that seem interesting. What makes the difference is having a focus and a specific audience and interest to satisfy, along with providing context and the ability to present that information in a way that makes it more understandable.
Source: Diego Lainez Jamieson - elearningindustry.com
🔘 Journalist of the Future
I have thought for a long time that highly experienced journalists are probably the most qualified individuals to create a sustainable online business based on information. The only obstacle I see is the lack of an overview. The market is ready and needs to welcome trusted experts in all sector niches.
“Becoming an expert on any subject, from US-China relations to renewable energy, to school breakdown, to fashion trends in Italy, to the civilization of Mars, does not require any magical or secret training. It just requires prolonged attention over time, like anything else. It takes hours, it takes a long time. Most people are unwilling to invest the time they need.
If you become an expert on something and are also skilled at illustrating it in a clear and understandable way, you will find your own niche in the market.
Nowadays there are many types of journals and specialized publications with which you can get started. But you don't have to wait for the job to find you. Learn and share what you know. It becomes useful, even if only for a small community. Useful people are rare. "
Source:
Marco Cappellato
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