Subject: But where is the value? :: MC Newsletter

🔘 Absolute Beauty

Even when faced with what may appear to be absolute beauty one shouldn't stop at the first impression. To understand things well, it is necessary to look beyond the surface. It is necessary to ask questions that help to discover how much of that beauty is my mental construction, a fable, a story, a narration to propagate something to which I have entrusted myself without first verifying it. Maybe it's all beauty, but if I don't check it I'll never know.


🔘 Making Sense of Information

“To meet the growing demand for quality information, in any field, the presence of a new group of professionals will become indispensable. People whose job it will be not to create other content, but to organize and make understandable that content that is already out there.

Find the best content, the most relevant ones, and get them discovered.

The people who choose to play this role will be known as Content Curators. "

Source: Rohit Bhargava - Manifesto for the Content Curator


🔘 What Defines Value

You hear it constantly say: create value for others!

But if you try to understand and define precisely what "value" is, you realize that it is something that is talked about a lot, but that at the same time it is difficult to describe precisely.

So I ask myself a question: is it possible to define what "value" really is when it comes to content?

Is value a subjective, personal thing that everyone builds in his or her head, or is it something that can be verified and measured?

Source:  The Content Value Identikit


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Marco Cappellato


















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