5. PROVIDE FOCUS
• A beginner examines a viewfinder for the first time and it is out of focus. They don't know how to properly adjust the focus. You are the expert rifleman for turning and adjusting knobs and providing them with clarity.
• Most people have such a lack of focus and such a Vague idea of what they really have and want; they fail to act.
• Marketing, products, services ... must enable customers and customers to do this and define their greatest frustrations and challenges FOR THEMSELVES.
• Without concentration, people will not have clarity.
• Without clarity, people will not have a roadmap / project.
• Without a roadmap / project, people won't trust you.
• Without trust, people will not take immediate action.
• Without immediate action, your business will starve.
See you for step 6
Marco Cappellato
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