The Lighthouse Affiliate Program - 2019
Dear Friend
This is the time for new beginnings, renewed efforts and increased resolve to accomplish a high level of advancement and accomplishment in reaching our goals.
With that in mind please give your undivided attention to this message.
We created the Lighthouse Law Club to change peoples’ lives and futures for the better. We created the affiliate program to make membership financially accessible to everyone whereby commissions earned could offset the membership fee and then be a source of additional cash flow thereafter to support your independence.
Let’s talk frankly between us, can we?
We have been wildly successful in registering new affiliates who have caught the vision.
At the same time we have been horrifically miserable in generating success in our affiliates despite all that we have done to create simple, duplicatable training methods and top notch marketing materials, websites and systems which, in my biased opinion’ are rarely matched.
Let me give you my simple analysis and see if you agree or not.
This is a simple ‘Affiliate Business’ model. The key word here is ‘Business’. All good, long lasting solid business is based on developing positive relationships. Yes, there are business models which allow you to spam the internet with messages and do a ‘hands free’, ‘click here’, absentee type business. This is not our model. It appears that many, if not most, of our affiliates think that it is. This is erroneous thinking.
Our ProMarketing system is specifically designed to help you generate leads. I have my own affiliate website. I watch it work. I do the things I teach in the training I offer you. It generates leads. I follow up with those leads, establish contact, answer their questions, work to find how our products can solve their problems, then give them some confidence that ‘yes’ there are real people involved here to interact with and real solutions . The result? I get sales at all levels. So I know first hand that the system works quite well and I work the system.
December is regarded as a slow month for many business models with all the usual excuses. Our sales for December 2018 set all time record highs and those sales came from Full Memberships and Global Entrepreneur Memberships, our high ticket items.
So, we know the product sells and is in demand. We know the system works. That leaves only one element of the equation for success to examine and focus on and that is …’You’.
So let’s examine with two simple but key questions;
- Do you really want to have success with this program?
- Are you willing to pay the price, as in: commitment, i.e. learn the program and systems, follow the training, put in the time working the business, making personal contact with your people, your leads and virtually everyone you come into contact with to be a problem solver for them?
If not, then let’s not fool ourselves. This is not for you. Success does not come easy and this program is no exception. You have to work for it.
If yes, then here’s what you need to do;
- Read all the instructions in your free Tapfiliate account and learn how that works. Few people really take the time to read instructions. Can you be one of the few?
- Subscribe to the ProMarketing system and watch the many tutorials on how to use it and make it work for you. Know where to find your links, know where the tutorials are in the ‘Education’ section, subscribe to your own autoresponders to see how it works and what the messages are. You have to know this inside and out and it will take some time. It’s the greatest tool you have. If you don’t know how to use this tool, it won’t help you get results. It’s that simple.
- Review all the training messages you’ve already received. Go over them again. Take notes and take action.
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I’ve had a number of people tell me, ‘I can’t market something unless I have my own personal experience to talk about.” And that’s absolutely correct (much of the time but not always). So then that leaves the question, “What are you doing to develop your own personal experience?” Are you working to be a 'product of the product'?
Are you a member yet?
If not, Have you at least implemented the strategy or processes found in any of the specific Packages?
If not, and you say you are serious, then that’s the first step. Get started with something to develop first hand experience. Now, if you’re going to hang your hat on that as a lynchpin, then are you also prepared to wait up to a year to see results, for example, on the ‘Kill the Debt’ program? Or perhaps can you wait up to 5 years to fully establish your 5 Flags as a PT?
My point is that there are flaws in that thinking of ‘I have to get my own experience first’ which is rational but not always practical. I would suggest that you consider;
- What is the level of quality of the information ?
- What have other people done with it?
- Are you enough of a believer to at least ‘be engaged’ in starting the process yourself to get your first hand experience in dealing with the ‘package’ the ‘membership’ or the ‘process and can at least speak intelligently about it, even though you have not yet completed the process yet yourself?
Bottom Line: You need to be engaged and if you have not yet achieved your own results, you need to at least have 'your own first hand experience' with the material.
A Look to the Future
The program will remain the same as it is now until the end of February after I get back from Anarchapulco.
At that time we’ll be making some changes which will look like this:
- The base affiliate commission for all sales for all affiliates will be a straight 10% referral fee which is standard in the sales business.
- Full Members will be entitled to a 10% bonus, or 20% total commission on all sales.
- Global Entrepreneurs will get a 20% bonus and earn 30% on all sales.
Membership has its rewards.
If affiliate activity and subscriptions to the ProMarketing system are not sufficient to support the expenses required to maintain that system by the end of February, I’ll be discontinuing that system and it will no longer be available,
In other words, the customized, personalized, turn-key business system and affiliate web site 'THE COMPLETE SOLUTION' we created for you at great sacrifice to assist you in your efforts, will be gone. We need sufficient activity to support it. If affiliates are not sufficiently engaged in creating success with this tool, then I don’t need the drain on time and money to support it. It’s a simple business decision.
If we end up taking this route, we’re going to eliminate the entire affiliate program as it is. Tapfiliate and ProMarketing system will be gone and there will be no more 'registered' affiliates.
In it’s place we will continue to be working with;
- Qualified members who want to work with us as professional consultants
- Anyone who wants to make a personal introduction of a new member and we’ll still pay the 10% referral fee to anyone. This will be done by direct communication with no links, tracking or systems involved.
So what does this mean for you?
- You have to decide if you’re serious about this or not.
- You have two months to close your pending prospects and generate some credit towards your membership with a 25% commission so you can upgrade your membership status.
Your activity, along with all affiliates, will determine the future of the program and how referred business is handled.
We know that this will force some, if not many to fall away. Others who are serious will rise to the top, which of course is the intended objective.
Whatever your goals and objectives are, we wish you the best in 2019 and we will always be ‘Brothers and Sisters’ in the fight for freedom, truth, justice and the pursuit of our God given destiny. In that, we shall always bound together!
Blessings,
Mark
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