| Use Influencers to Leverage Your Message
The age old question is, 'Where to find leads?', right?
Simple. You don't need your own following, you just need to tap into someone else's! Influencers have their own following. They've already established their own credibility. All you have to do is give them something that would be of interest to their followers and you make 'Them' look like a hero!
What could it mean? Let's create a hypothetical example for you. Let's say you get an Influencer to promote your message, offer, 'thing'. Let's say they have 50,000 followers. 1% of those followers respond to a 'free offer' message and opt-in to an email list created just for you and the influencer. That's 500 instant leads interested in something! From those warm prospects which you now have to market to, let's say only 10% of those end up as an LLC member. That's 50 customers. Your current 25% commission makes that sound like over $24,000 in commissions for you.
With that in mind, how many influencers can you snag?
Depends on what you have to offer and how you do it, right?
I'm going to make it easy for you and lay it out with the beauty of simplicity.
#1... You make contact with the influencer of your choice from YouTube, Radio, TalkShoe, Social Media, TV, special interest (freedom) groups or any media source or organization. Here's the simple email you send;
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Subject: Of Interest to Your Audience
Dear (Influencer Name), I am a media coordinator for Mark Emery and the Lighthouse Law Club who are intimately involved in bringing solutions to people who seek a level of personal independence and freedom in this controlled world we live in. I believe that your audience responds well to that theme.
I would like to offer you the opportunity to review Mark's new book, just released last month called: LIVING FREE...AS A 'PT' - The worlds first compendium of life as a 'Previous Taxpayer' and 'Permanent Tourist'.
My offer to you is that we'd be happy to send you a pdf version for your review which we could use and Mark could make himself available for an interview or guest spot to discuss these concepts. He's been invited to speak at the upcoming 'ANARCHAPULCO' event and would be pleased to share his knowledge and experience with you or your audience.
If interested, I can offer you some interesting ways to monetize our collaboration.
Please let me know your thoughts.
I look forward to hearing from you and keep up the good work!
Sincerely
Me
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So Friend, then what we'll do is we'll offer a free newsletter and 'More Information' and set up a special bit.ly url linked to a landing page just for you and your influencer to capture responses. These will be your leads. We'll set it up for you for easy tracking. As people respond and get on the list they start learning about all we do and we'll start dripping info to them which typically leads to sales of one kind or another.
One monetization option for the influencer is that we could pay them $1 per lead who signs up for free information. Or you could make arrangements to share your commission as you like, when sales come through.
Regardless, the influencer gets some red meat to offer their followers and comes out looking like the hero and the followers have some 'new' information to digest.
It's win-win for everyone.
I can't make it any easier for you. You just go out and find the influencers you already know!
Let me know your thoughts.
Mark
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