Zita Cobb is an eighth-generation Fogo Islander, Founder and CEO of the registered Canadian charity Shorefast, and Innkeeper of the award-winning Fogo Island Inn. Zita graduated high school on Fogo Island before studying business in Ottawa, Canada. Following a successful career in high-tech, Zita returned to Fogo Island and established Shorefast and its set of social enterprises and programs to put another leg on the Island’s economy, to complement its ever-important fishery. Zita has been a Member of the Order of Canada since 2016 and was a 2020 inductee to Canada’s Business Hall of Fame. She holds honorary doctorates from McGill University, Memorial University of Newfoundland, the University of Ottawa, and Carleton University. She volunteers her full time and energy for Shorefast’s charitable initiatives and community businesses. With an enduring commitment to Fogo Island, Shorefast has expanded its scope to help activate a growing network of local economies. In 2024, Zita and Shorefast launched The Shorefast Network for Place-Based Economies with the goal to share learnings and engage with other enterprising communities in developing resources, tools, and opportunities that bring together the key pillars of society — business, government, community, and philanthropy. With this latest initiative, Shorefast applies its economic development practices to help benefit more people in more places.