Subject: He said he had two Porsches...and why you better know your ideal client.

On My Mind...
Make 'em need what you got so bad they can't say no.

So if your friends with me on Facebook you already know I had to have emergency oral surgery Friday. It was unexpected and to be honest I'm still reeling from it.

I went to the dentist thinking I could get a quick fix.  He reviewed my x-rays and gave me three payment options.  I could choose between A $500, B $1200 or C $1800. The point is, he knew I wouldn't leave without making a choice.

Do you know why he was so confident that I would choose A, B or C, Friend?

It's simple, he had what I needed and he knew I couldn't say no.

In fact, he is so clear about what he has to offer and what he can deliver that he doesn't waver when he gives his work-with-me options.

He can proudly demand whatever amount he needs because he knows I gotta have his solution

At one point, my husband (who has been searching for a good dentist)  tells the dentist that he plans to send a bunch of work his way. He says " by the time you finish with us, you'll have a Porsche".

The dentist replied..."I already have two"!  Yes, he said it and he smiled. 

The truth is he will probably have four or five Porsches in a short while because he has what his ideal client wants and needs and he knows they can't say no.

So my question to you today is, do you have your business in order?  Are you confident that you know what your ideal client needs?  Are you sure they can't say no because they gotta have it?

If you aren't sure about either question...we need to talk.  I have limited space available to chat about how I can help you get clear so you can be confident when you share your offers.  Apply for a strategy session with me.

P.S. Because of the surgery I had to push back the start date of the WordPress Mastery training. We will begin on Monday, I'd love to have you join us!  Register for WordPress Mastery.
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