Subject: Explore Italy's Hidden Gems: Up-and-Coming Destinations for 2025 🏞️

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Hi Friend,

Looking for the ultimate romantic getaway?

Italy is calling, but this time, why not skip the usual tourist hotspots and venture into the country's hidden treasures?

In 2025, travelers are looking for unique, authentic experiences that showcase the soul of Italy beyond Rome, Florence, and Venice.

From the serene beaches of Ischia to the culinary delights of Emilia-Romagna, these up-and-coming destinations offer a quieter, richer way to experience the magic of Italy. Ready to uncover the side of Italy most travelers miss?

Let’s dive into these must-see spots for your next adventure.

Rem Malloy

Owner, Italy4Real.com / Travel4Real.com

2025 HIDDEN TREASURES

Puglia (Apulia): Italy’s Sun-Kissed Heel ☀️

Nestled in the southern region of Italy, Puglia offers a stunning blend of history, culture, and natural beauty. Known for its whitewashed villages, ancient olive groves, and crystal-clear waters, Puglia invites you to slow down and savor life. Explore the iconic trulli houses in Alberobello, wander the charming streets of Polignano a Mare perched over the Adriatic, and indulge in local specialties like orecchiette pasta and burrata cheese. Whether you’re strolling through Lecce’s baroque wonders or soaking up the sun on Salento’s pristine beaches, Puglia promises a vibrant and authentic Italian experience.

Picturesque sunshiny seascape with cliffs, rocky arch and stacks (faraglioni), at Torre Sant Andrea, Salento sea coast, Puglia

See all of our Puglia tours

PUGLIA | 2025 Hidden Gem

6-DAY PUGLIA REGION TOUR

This 6 Day tour of the Apulia region in the south of Italy offers the perfect opportunity to discover the history and beauty of the area, including an exciting stop in Matera which is known as ‘the city of the Sassi’. From historic towns to quiet villages, and from cultural events to artisan cheese tasting, there are a host of unforgettable experiences waiting for you in Apulia!

Lake Maggiore: A Tranquil Northern Escape 🌊

Tucked between Italy and Switzerland, Lake Maggiore is a serene haven surrounded by lush gardens, historic villas, and charming lakeside towns. Its mild climate makes it a year-round destination, perfect for exploring the elegant Borromean Islands, each offering its own unique allure. Stresa, a picturesque town on the lake’s western shore, is a favorite spot for leisurely strolls and panoramic views. Whether you’re sailing across the tranquil waters, hiking the verdant hills, or enjoying local cuisine at a waterfront café, Lake Maggiore offers a perfect blend of relaxation and discovery in northern Italy.

Ronco at Lake Maggiore, Lago Maggiore, Ticino, Switzerland.

See all of our Lakes tours

Lake Maggiore | 2025 Hidden Gem

7-DAY NORTHERN LAKES AND CITIES TOUR

Embark on a 7-Day Northern Italy journey that captures the heart, soul, and scenic vistas of Northern Italy’s legendary lakes and historic cities. Over the course of 7 days and 6 nights, this meticulously curated tour unveils the hidden gems and iconic landmarks of a region drenched in culture, natural beauty, and culinary excellence.

Emilia-Romagna: The Foodie Capital of Italy 🍝

Emilia-Romagna is a paradise for food lovers, offering some of Italy’s most iconic culinary treasures. From the birthplace of Parmigiano Reggiano and balsamic vinegar in Modena to the rich ragù of Bologna, this region is a feast for the senses. Beyond the table, Emilia-Romagna boasts historic cities like Parma, known for its opera and art, and Ravenna, home to breathtaking Byzantine mosaics. Pair your exploration with a drive along the scenic hills of the Apennines or a visit to Ferrari’s hometown in Maranello. Emilia-Romagna perfectly blends gastronomy, culture, and history into an unforgettable experience.

view of Parmigiana Reggiano cheese wheels stacked in a factory

See all of our Foodie tours

Emilia-Romagna | 2025 Hidden Gem

7-DAY EMILIA ROMAGNA FOOD TOUR: CHEESE, HAM, VINEGAR EXPERIENCE

If you’re a big fan of food, Emilia Romagna and this 7-Day Foodie Tour is the perfect region for an Italian touring holiday that focuses on flavor. Journey to Bologna, the home of the iconic Bolognese pasta dish, to Ravenna and Modena for award-winning red wine and world-renowned balsamic vinegar, and to Parma for incredible, authentic Parmigiano Reggiano.