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![Q](http://f.chtah.com/i/25/2075856643/MRKT-15501_Question-of-the-Day-eBlast-Template_05.jpg) |
A mature industry that has had steady increases in sales regardless of the changes in the business cycle and has competed with the same small number of companies for small market share changes is an industry that MOST LIKELY has: |
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![A](http://f.chtah.com/i/25/2075856643/MRKT-15501_Question-of-the-Day-eBlast-Template_09.jpg) |
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low predictability and low malleability. |
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high predictability and low malleability. |
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high predictability and high malleability. |
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Correct Answer: B
Explanation: A mature industry that is not affected by the changes in the business cycle while maintaining steady growth is a highly predictable industry. An industry that has a small number of companies that compete for small market share changes means that each company is unlikely to be able to change the industry. The industry is relatively immutable or has low malleability.
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