Google My Business (GMB):
How & Why to Post Content and Geo-tag Images

46% of all searches on Google are for information about local businesses. Google’s intent is to offer users as much value as possible directly within search results. They have built an entire platform for people to connect with local businesses – called Google My Business (GMB) - around what its users are already doing – searching for local products, services, and information.

Most businesses will just claim their GMB listing, and then it’s forgotten. To thrive on GMB, you must stop thinking about it as a generic Yellow Pages listing, and handling it like a Yelp page isn’t good enough, either. Implementing a local search strategy that includes GMB can get more new customers.

You will learn:

• We’ll review all the features of Google My Business and how you can use them

• Ever wondered how images got into Images.Google.com? I’ll show you an easy way to geo-tag images

• Software tools can help make life easier. I’ll show a platform we use to manage all of the GMBs we work with

Lunch & Learn Format

• 5 minutes - Introduce yourself & your business (optional)

• 20 minutes - Training

• 5 minutes - Q&A