Have you read the parable "Who Moved My Cheese"?

If not in short it's about several mice who endure an unforeseen change and some of them don't adapt. The ones who adapt thrive and the ones who don't . . . well . . . I won't spoil the ending.

Are you adapting to this new situation? Your business cards that you were giving out are no longer relevant. Are you one of those people who puts a paragraph into the chat as soon as you enter a Zoom networking meeting? The only people that are helping are the ones who gather all of them up to put in their email drip campaign.

Being able to deliver all of your information, in a simple, branded fashion, in a way that no one else is doing will help you stand out and bring more people in to your sales funnel. Being able to follow up with a text to each person is the most powerful way to market. You may be already sold on the concept, so what are you waiting for?

People are indeed adapting and potentially taking your ideal keyword to 21000 before you can get it.