Since pretty much day one we have been struggling with a short term that describes our product and also resonates with people. To date, the best we have come up with is a "digital business card".
The problem with that is people who have owned the typical digital card will automatically project that same experience to our product without seeing or experiencing it. Most people I have met told me they have owned more than one and they don't use any of them because they don't really do anything for them.
We strive to be the opposite of that. We have many features that are solely designed to drive more business to the owner. Invariably the light goes on when they see a demonstration of our product.
With that, I am asking all of you to give your honest feedback as to which brand choice I should make. Which of the following three resonates best with you?
- A Digital Business Card
- A Premium Digital Card System
- A Premium Video Card System
The third choice comes from the fact that many people coming from the Facebook ads are very much attracted to the video components of our offering. Having the option of several videos on the card along with the opening splash video does indeed distinguish us from others.
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