Our newest client came to me last week after we had known each other for more than a year. She admitted that her marketing was in a bit of a mess — so much so that she hired a business coach.
The coach told her to rid herself of all the unnecessary expenses that she had been aggregating. $160.00/mo for Sales Force (wasn't using it), $120.00/mo for Sales Navigator (wasn't using it) — the list kept going on and on. After she offloaded those unwanted expenses she was looking for an innovative tool that was actually more of an investment — something that would return her new business. |