Let’s get weird for a minute.
Not tin aluminum foil hat weird, but the kind of weird that gets you moving. The kind of weird that gets results.
Most of us are stuck in the rut of “normal.” We’re told to make to-do lists, set SMART goals, and wait for the perfect moment to start.
That can work. It has worked for tons of people.
But there's no "perfect moment" to start anything. I often talk to people about taking "swift action." There is no time like the present.
Furthermore, what if the secret to real progress isn’t found in the usual places? What if it’s hiding in the bizarre, the unexpected, the slightly off-kilter?
I am consumed with finding out such answers. And because I regularly swim in these waters, I find all sorts of anecdotes and stories that have the potential to help. For instance, the other day, I came across a short tale called the Legend of the Goldfish Jogger.
Weird, but see if it resonates.
It goes something like this:
Years ago, in a sleepy suburb, there was a man who jogged every morning with a goldfish bowl in hand. With a goldfish in there, swimming around.
Not a water bottle. Not a dog. A goldfish.
(Start thinking along the lines of Bill Murray in What About Bob? But this man has intent and lacks all the phobias of Murray's Bob Wiley character.)
This man would run—rain or shine—while cradling his aquatic companion as if it were the Olympic torch. People laughed. Some took photos.
But the jogger kept going, turning lap after lap around the neighborhood.
Every. Single. Day.
Why?
Because he knew that if he could do the most ridiculous thing first—jog with a goldfish—everything else on his list would be easy by comparison.
He didn’t wait to feel “ready.” He didn’t care if it looked silly.
He simply took action.
Here’s the truth: Stuff like this will break you out of your comfort zone.
I've heard people call such activities a “comfort challenge.”
It shakes up your routine, forces you to act before you’re “prepared,” and—most importantly—gets you out of your own head.
That’s the secret behind what we do at O’Leary & Company.
It’s not about therapy, endless planning, or waiting for the stars to align. It’s about action.
Swift, sometimes unconventional, but always effective.
My approach isn’t about adding more clutter to your life. It’s about clearing the chaos, finding what works for you, and doing the feared things first.
Whether that’s jogging with a goldfish or finally making that call, it’s about forward momentum.
“Just keep matriculating the ball down the field, boys.”
– Hank Stram
Hall of Fame Head Coach of the Kansas City Chiefs and Super Bowl IV champion.
Let’s be honest: The world is full of “gurus” promising easy answers. That’s not what I do. (Frankly, I can’t stand the word guru.)
What am I, then? At times, I am a coach, a teammate, or even an expert who helps you not only define your missioon but act on it.
With O’Leary & Company, you’ll:
Clear your mind of chaos and focus on what matters.
Learn new systems to stay productive, even when life throws curveballs.
Take action before you’re ready (because, let’s face it, you never really are).
Join a team of All-Stars, leaders, and consistent winners who don’t make excuses.
And if you’re feeling aimless? That’s not a flaw—it’s energy waiting to be channeled.
We will help you funnel that passion into real, tangible results.
If you’re tired of waiting for the “right time” or the “perfect plan,” it’s time to try something different.
It’s time to take action—even if it feels a little weird.
Here’s your next step:
Book a call today. Calls only last 15 minutes and we will find out early on if we’re a fit.
You’ll get clarity, direction, and more information about the Inner Sphere—my virtual mastermind for people who want to achieve more than they thought possible.
Don’t wait for normal to come around. Do the things that are a bit bizarre if it helps.
Sometimes, the most ridiculous first step is the one that finally gets you moving.
As always,
Brian
P.S. – Since I mentioned one movie already today, you may also consider taking the advice of Coach Bobby Finstock (played by the late Jay Thomas) in Teen Wolf (1985):
There are three rules that I live by: never get less than twelve hours sleep; never play cards with a guy who has the same first name as a city; and never get involved with a woman with a tattoo of a dagger on her body.
Now you stick to that, and everything else is cream cheese.