As Walter Sobchak might say, "You know, Dude, I myself dabbled in veganism once."

"Dabbling" in veganism was the best I could ever do. However, that ship sailed long ago.

These days, I reside in the carnivore-adjacent space.

But, recently, I also scrapped dairy and eggs. It's basically meat and a few other things now that I eat. I re-introduced oatmeal of all things. No spices other than salt (if you can even consider salt a spice). Plain Jane.

I feel remarkable, by the way. Considering I've felt like an old man for 30 years, I'm starting to feel like what stands in for "normal."

I now consider apples a treat. Yet, I did consume a bunch of red, white, and blue candy that was on sale for the three-day weekend. (I feel terrible, by the way.) But I digress …

One of my clients, having recently found out about my latest developments in the culinary and "self-improvement" realms, sent me a YouTube about how to make vegan cheesecake.

Oh, the irony.

First, I've never been fan of cheesecake. I actually hate it and don't see why people freak out about it whatsoever.

I recall being able to tolerate one or two recipes and have enjoyed cheesecake maybe twice or three times in my entire existence on the planet.

Like eggnog, I've always wanted to like cheesecake—I like all the component ingredients but I cannot stand the end result. Thankfully, smelling or tasting cheesecake doesn't make me start to retch uncontrollably like taking a mere sniff of eggnog does.

Chalk it up as another in the litany of things that make me "not normal."

But as far as vegan recipes and cheesecake go, this one looked decent enough. I thought I might even like it. Except, for one thing:

The person making the video forgot the one critical element that must be done with the crust. And, because of that—I can guarantee you—several people who use that recipe are very likely going to get a hot, violent case of diarrhea (maybe even the kind with blood in it) if they follow it.

In fact, I read about a family that suffered the consequences. They watched that exact same video.

This is why I caution people to not blindly follow the freebie wizards on YouTube, or anywhere else for that matter.

If you're saying, "pot meet kettle," yeah, I guess I give away free things every once in a while, but I don't make it a habit and I'm not a "black hat" guy by nature, either.

But, the people who make these videos also usually mean well. Their missing information, though, is a PROBLEM.

So what is it in these videos that made people sick?

Could be any number of things, really. They may have got the ingredients right, but in many cases, they got the brands wrong, or some (not so) small detail like that.

I've seen it over and over and over again ... how just the wrong brand of ingredient means the difference between a delicious treat or a painful retreat—to the bathroom!

Needless to say, there is so much more to making top quality vegan meals than tips and recipes.

There's context.

And biology.

And even hormones and chemistry at work.

That is why my coaching program is not just me giving you a collection of "recipes." I give you the ingredients, the brands, the science, and the biological applications to what you're making, too.

Keep in mind, we're not exactly talking food, here, folks.

What else? I also take time to learn your unique attributes, background, goals, and other assorted unique "peculiarities." You can't get that on a free YouTube.

More:

If you sign up for my one-to-one coaching today, I will give you my e-book — Passion to Profit - Turning your passion into a profitable side hustle  — right after our first call.  (Calls are done via Zoom.)

However, my time and availability are extremely limited.

My dance card is nearly full and we have to be a good fit.

Last week, I had 2 spots left for new clients, but had to "fire" a client, so we now have 3 spots available.

After they are filled, everyone goes on a waiting list.

Forewarning: as a student of Jim Camp's teaching, I'll probably also try to get you to say, "NO."

To learn more, just reply to this email and I'll send you a link with more information.

As always,

Brian

P.S.— If that link I send you directs you to a waiting list, that means you were too late. With our current schedule, it usually takes at least a few months for a spot to open up, at which time I mail the mailing list, and that spot goes fast. So if you want in, I wouldn't recommend putting this off.

P.P.S. — Speaking of YouTube, we've been posting more. Patience, grasshoppers…