I like to run "experiments" from time to time to see what, if anything is working.
I send out our emails from my own account here or on our Substack account depending on the material.
It is all one "list," but I never really know who reads what and the delivery metrics are all over the board. I think I've mentioned it in the past, but my provider does not even recognize the fact that I open my own emails. (I do that to see if the formatting and everything is up to standards ... but no matter I am always an "unopen" for whatever reason.)
Yesterday's email went out on Substack. If you are not getting those emails, do me a favor and sign up on our Substack page.
In that post/email, I developed my thinking behind O'Leary's Second Law. I recommend checking it out if you haven't already. My "laws" will become more familiar and important to you down the road.
One of our readers wrote me an interesting note in response. For context, I brought up the concept of "knot strength," specifically as it applies to terminal tackle while fly fishing. Either way...
Our friend recounted his days as a deckhand on a riverboat...
I met a deckhand named Nathan. He taught me how to take a single piece of three strand rope and splice it into a circle, a grommet much stronger than the fibers, the strands, the rope. He told me how an old deckhand taught him how to do it years ago out at sea. After he learned how to make one, the old deckhand told him to make two intertwined. Afterall, that is the way to make stronger replacement lines in the event of catastrophe at sea, with time on your hands.
Nathan told me he worked on it between shifts for almost a week. He showed the perfectly spliced grommets to the old deckhand who looked at them, and then threw them overboard. “What the hell?” Nathan protested. “That took a long time to do that!” In Nathan’s recount, the old deckhand said “you know how to do it. You don’t need those anymore.”
Like I said in yesterday's email about a hypothetical fly fishing trip gone awry: There's a lesson here.
So consider "Nathan's Law," if you will.
The O'Leary Corollary to Nathan's Law says: "I've never failed at my jobs, but I have experienced a lot of 'growth' so you don't have to."
Be "of service."
In that realm, we are opening a series of virtual "masterminds" for folks who want to both serve others and grow with them in business.
Personally, I can offer some help on the podcasting or email front, plus a number of other topics. But I'm only the facilitator for these "meetings of the great minds."
I'm calling it "O'Leary's Inner Sphere." Much more dimension than an "inner circle"—an entire dimension, for that matter.
We're opening up the waiting list now. Space is limited and these workshops will fill up quick.
Sign up for more informmation.
As always,
Brian
