It's better than Trump's Art of the Deal. Granted, that's not a real accomplishment, but in Michael Senoff's Jim Camp Master Negotiator Interview Series, Camp answers 174 questions from Senoff.
Michael calls it the "Bible" on Negotiation. I'd like to go so far, but it is more useful to think about it like your Sunday Missal or a short catechism.
Practical, portable, actionable. In some cases even translating the "Latin" into English.
The deal for the Camp program ends soon. Midnight … when both the small and big hands reach 12 on the West Coast. Otherwise, you're a pumpkin again.
Now, Trump's book from the 80s was a big seller, but more of a vanity project. Worth reading, but not worth spending any money on it. Somehow I ended up with a copy, well before The Donald entered the political realm.
A lot of bloviating—and ghostwriting—from the "very stable genius."
Unlike the MAGA man, the Jim Camp program is lean, but packed full of over 7 hours of audio gold.
…from the late Jim Camp, the author of Start With NO and No and inventor of Decision-Based Negotiation™.
Since 1987, over 100,000 people have used Jim Camp's negotiation training in more than 500 multinational organizations across diverse industries to complete thousands of business transactions totaling over $100 billion. Camp was featured on CNN, CNBC, all across the radio, and in The Wall Street Journal, Fortune, Harvard Business Review, Fast Company, and more…
Camp taught his negotiation methods in at least 9 countries on 3 continents. In this nine-part master negotiation audio training, you will learn how to master the art of negotiation from the person who, in his time, was widely considered the world's number one negotiating trainer.
Part One: How To Escape The "Mind-Field" — 82-minutes, 48-page transcript containing both Parts 1 & 2
Confidence is everything. If you let fear and worry dominate your mind before a meeting by telling yourself things like, "They'll probably think my fees are too high for my amount of experience," you will end up compromising your whole negotiation—including your integrity. Every decision is based on an emotional vision.
You'll also hear…
Why coming across as a stumbling, bumbling "nice guy" may give you a leg up at the negotiating table.
The seemingly harmful (but deal-killing) statements most people make that could be costing them millions of dollars every time they say them.
How to apply negotiating techniques to cold calling that will put prospects at ease and help you get through to decision makers.
Simple ways to put an end to challenges and objections by essentially making every "no" look like a "yes."
How to use the system to "get in the zone" and close every deal on auto-pilot.
The one best way to stop sounding needy and desperate during a negotiation—even if you ARE needy and desperate.
Part Two: Avoiding The Objection Trap Is As Simple As Leaving All "Intellectual" Information At Home — 90-minutes, 48-page transcript containing both Parts 1 & 2
Camp never gave a PowerPoint presentation in his whole 40-plus-year career. Why? Because once you start presenting intellectual information in a negotiation, you're opening the door for objections.
Instead, you want to create a vision, but because this is your adversary's vision and not yours, you should only be concerned about questioning and listening—and never "presenting."
You'll also hear…
The one and only time you should walk away from a negotiation and the outcome likely to happen if you do.
Why you'll never hear Jim use words like "power," "leverage," and "advantage"—and what really drives a successful negotiation.
How to create a "vision of pain" in your adversary and how to use that to negotiate a beneficial conclusion for yourself.
The most certain way to set an agenda that allows your adversary to see the value of what you're offering.
The 4 main variables that affect the outcome of every negotiation.
Most people walk into a negotiation and just start presenting.
They think they'll be able to convince the other person that they need whatever they're selling. But it usually doesn't work that way.
Be prepared to throw out everything you've ever "learned" about negotiations to this point. This audio can change the way you make agreements in every aspect of your life.
Boiling It Down To The Basics: How To Get Started The Right Way — 36-minutes, 13-page transcript
Children are great negotiators. Problem is, as we get older, fear of failure sets in. It becomes harder to get out of the mindset of fear.
But not impossible…
Every brain on the planet makes decisions in the exact same way. So, once you have a system in place, you won't need to worry about negotiating anymore.
Relax. Know that you won't be cutting your price, sweating a dreaded compromise, saying the "wrong" things, or even worrying about the outcome. You'll perform every negotiation the right way...and on autopilot.
Camp uses questions fielded from students to break down his system to its basic level in order to give you the solid foundation you need to start mastering every agreement. What else you will hear…
How to recognize when you're falling into the "mindset of fear" and how to get out fast.
Five (5) quick-start steps that will take you through even the toughest of negotiations.
The "attitude trap" you won't want to fall into. The "trap" instantly builds barriers and puts people off before you even open your mouth.
What you need to know about "hiding the ball" in a negotiation and when to use that strategic device.
The one correct attitude to have for a successful negotiation. (Believe it or not, it has nothing to do with being "positive" or "negative.")
What Jim calls the "greatest waste of resources" and how to stop yourself from falling into that worst case scenario.
You can't win or lose a negotiation and you can't convince someone to do something. This system is not about manipulating a negotiation. It's about mastering it.
Managing Raw Emotions and Fear — 53-minutes, 22-page transcript
You cannot be weak or timid in a negotiation, but you can't be aggressive either. You'll get gobbled up if you are too aggressive. So what do you do?
Say you're bubbling over with anxiety, fear, desperation, or simply lack self-confidence…
Having a system in place makes all the difference.
Camp answers questions from students about managing fear while staying focused and calm during a negotiation. The good news is that Jim says people who aren't naturally assertive make great negotiators once they know the system.
In fact, it may be a good thing not to be overly confident. In this module, you'll hear how to make your emotions work for you and also…
The most difficult piece to the negotiation puzzle that must be determined before you sit down to any negotiating table.
How to create a "vision of failure" in gatekeepers that will have them believing it's in their best interest to let you through to the decision maker right away.
The one and only way to rebound once you've shown you are timid, weak, or needy.
How to use the "three-plus" rule to uncover mistruths and misdirection, "peel back the onion," and get to the psychology of any sticky situation.
Exactly what to do when an adversary is being overly aggressive or deceptive.
The no-pain way every negotiation should end.
Unfortunately, you can't just "wing it" when it comes to confidence, but that doesn't mean there's no hope.
In this Q & A, you'll hear how to end your fear of failure and take control over your emotions—no matter how intimidated you are.
The Meat And Potatoes Of Negotiating Success: Creating The Vision You Need — 32-minutes, 13-page transcript
Camp was always on. During a negotiation, he wasn't worrying about his presentation. He was busy running research about his adversary—by listening, probing, taking mental (& handwritten) notes, and learning.
All too many people are busy trying to "show what they've got" in 20 minutes or less that they end up frustrated and wondering why the negotiation failed...again.
If you can get into "the world" of your adversary, you can integrate yourself into their vision. And that's a huge part of a successful negotiation. In order to do that, you have to stop thinking win-win, a mindset that, according to Camp, only makes people feel like they need to win at any cost (and that cost usually comes at your own expense).
In this session, you'll hear Jim answer questions about the mindset that works to create the vision you need, and …
What Jim describes as "the giant negotiating secret weapon." Master this and you'll master negotiation.
How to make multiple "one-bite-at-a-time" mission statements to help you focus during every aspect of your negotiations.
Key strategies for taking care of the problems that could be holding you back—like pricing, past performance, etc.—and end them for good.
How to prepare the all-important checklist that will guide you through every turn—like a personal negotiation-GPS.
The critical nuances to "three-plus" that could make or break how effective it is.
How Jim does his research on a client—and it doesn't involve your run-of-the-mill, easy-to-acquire web searches.
A word-for-word script to use if a seemingly impossible impasse happens during a negotiation.
A great negotiation starts when you stop living in your world and start becoming a part of your adversary's. And in this module you'll learn how to do that.
How To Stop Compromising Once And For All — 40-minutes, 16-page transcript
Even if you're thinking, "I will not compromise this time," you will—if the only tool you have in your negotiating toolbox is the mindset of "give and take."
You have to train your brain not to make assumptions or compromises, but it's not easy. We're surrounded by the flawed win-win mindset.
Reflect. What happens to businesses when the economy tanks?
Margins get slashed because owners assume they need to compromise their agreements in the field.
Because profit margins are smaller, employees are asked to take pay cuts.
And the employees likely will—because they also have a mindset of compromise.
It's a vicious cycle.
But it doesn't have to be. And in this section, you'll hear Jim Camp answer questions about how to create the only mindset that works. As well as...
How to get in the habit of using what Jim calls a "blank slate" mindset instead of the usual "ivory tower," win-win mentality.
Exploding the "tactic" myth—why tactics never work in a negotiation and what you should be doing instead.
Exactly what to do with your body posture and voice that will instantly ease tension—while giving you the appearance of having "relaxed confidence."
A real-life look at three-plus in action—with examples of how to use it to bring out your adversary's vision.
When and how to confidently throw out the "first offer" in a negotiation without worrying about being shot down in flames.
Exactly what causes 99% of all challenges faced at the negotiating table and how to be prepared for whatever comes up.
Having a win-win mindset is like being stuck in a sad little fishbowl full of compromises and "tactics." Because you can't get anywhere with it, this kind of mindset only costs you money, opportunities, and growth.
And in this segment, you'll hear how to get "unstuck" for good.
The Only 3 Things That Matter In A Negotiation — 28-minutes, 10-page transcript
If you hold to the belief that your adversary has "power" in a negotiation, that will set you up for failure before you even begin. Such a mindset can only generate a fearful emotional state. Furthermore, you'll be worrying for nothing.
According to Camp, there is no such thing as power in a negotiation. Or "leverage," either, for that matter.
Believe it or not, Camp also contends that price is never a factor.
In fact, it doesn't make a difference what you're negotiating. Only three things matter:
Vision
Opportunity
Decision
You'll hear Camp's answers about how to create those kind of key elements for every niche, including...
How having a system will beat back any "tactic" your adversary may try to throw at you.
Exactly what to say to a competitor if he flat out asks, "So... is this going to be a win-win agreement?"
Negotiating advice for job seekers along with a quick story about how Jim got one of his negotiating students twice the income he was currently receiving.
How having a system will beat back any "tactic" your adversary may try to throw at you.
Why you probably won't want to tell your adversary that you can increase his profits.
Examples of what to say instead that will actually help them visualize the money In order to have a successful negotiation, you have to stop worrying about power, fallback positions, and—especially—compromise.
Because none of that matters. With the Camp system, you can relax and know you're ready for everything that comes up.
A Foolproof Way To Avoid Failure — 38-minutes, 14-page transcript
Jim Camp said that whenever he was called in after a failure, he could usually attribute it to a lack of mission and purpose. It doesn't matter how great you think a negotiation will go, or what industry you're in—without mission and purpose, things will go wrong.
But it's not enough just to have those things in place.
Both your mission and purpose have to be well thought out, clear, and step-by-step. You also have to make sure they benefit your adversary.
In this part, Camp addresses more niche-specific questions about how to create success in joint ventures, contingency deals, research, audio interviews, and more. Also…
The one simple question to ask that could get you past a gatekeeper right away. Jim asked it, and got one of his clients in to see Lee Iacocca!
How to have the highest price and still be in the running (even for one of those "the cheapest bid will get the contract" web auctions).
The top 4 ways to create skin in the game using what Jim describes as "the key to the money."
A word-for-word script to use when a potential client asks, "Okay, so how much is this going to cost me?" that will take the pressure off the price.
How to use Jim's system in your personal life—and negotiate insurmountable debt, rent, and other cost-of-living staples.
How to make the only kind of contingency deal that's worth it.
Having a strong mission and purpose is critical for negotiating success. But you can't just create a vision for yourself—you have to create one for your adversary, too.
Show the adversary that you understand their problems and challenges, and they'll be compelled to dig into the opportunity you're giving them, and in this segment, you'll hear how to make that happen.
Jim Camp's Most Important Case Studies — 59-minutes, 40-page transcript
Listen to all nine parts—over 7 hours—plus the 174 questions covered in the Jim Camp training, then study and use his techniques and you'll gain an understanding about the one of the most powerful life secrets known to man.
How to negotiate winning agreements.
And now you can get all of this training for only $177 without any further payments.
HERE'S HOW TO ORDER . . .
Go to
Don't delay, this price is only available until the clock strikes Midnight on in a couple hours (but you've got until 3 AM on Sunday on the East Coast).
Your Jim Camp Master Negotiator Interview Series will be sent instantly after your order is placed. And you do it all through the convenience and generosity of Michael Senoff's site, Hard to Find Seminars.
I Repeat... $177 is all you pay.
There's nothing more to buy and no monthly fees of any kind.
Click the link below
As always,
Brian
