So, here's what
works.
Heat.
Here's what does
NOT work.
Cold, or even
tepid.
When you bring
new people into
your business,
as I did in my
new intuitive
practice, they
are looking for
reasons to leave.
They're just
waiting to be
convinced they
wasted their
time and money.
Why?
That's what they
expect.
People usually
expect to be
disappointed.
They'd like to
be pleasantly
surprised.
They'd love it.
But they don't
expect to like
what you're
about to deliver
to them.
PS: If you're
getting in on
this in the
middle, then
you may have
missed yesterday's
email.
I guess I'll
paste it below
so you can catch
up on it.
So, if you're
lost, scroll
below and read
yesterday's
message.
Back to today.
What I knew, is
the same thing
you have to know
about your online
business.
People are looking
for heat.
If you're hot...
passionate about
what you do,
excited to give
people far more
than they expected...
If you're hot, then
you will melt all
resistance.
If you're cold, or
seem to be more
interested in yourself
than in your clients;
You will lose them.
If you're tepid...
like you'd like to
help them, but you've
really got other things
to do so they'd better
hurry up...
You will lose them.
I generated heat,
and my business
took off really
fast.
I really like
people.
I really like
helping people.
It's a passion
of mine.
I've been doing
it all my life
in different ways.
So, this was
not an act.
If it was, I
would have come
across as tepid.
People can just
sense it.
You can't fake it.
By the time the
reading ended,
a client would
either be laughing,
crying, or maybe both.
I would have struck
a cord somewhere
inside of them.
That's what I do.
I reach inside,
light up something
that they've been
oblivious to, or
out of touch with.
It has a profound
effect on them.
My intuitive
consulting practice
is still very much
alive and well and
profitable to this
very day.
Even though I've
turned most of my
attention to blogging
and internet marketing,
I still love doing
readings, but I've cut
back on them.
There's only so much
I can do.
I love helping people
build their online
business and blog, so
I'm still in the helping
business.
But I've taken it
in a new direction.
And I love it.
Do you love your
online business?
Do you really
strive to help
your customers
and clients?
Do you run hot?
Do you know what
you need to do
to run hot?
Tomorrow, I'll
show you exactly
what it takes to
turn up the heat
on your online
business and
melt all resistance.
Talk soon,
Donna
-Donna & David-
Whirlwind Success
==================
==================
PS:
Here's yesterday's message...
==> "Everybody's got ten bucks," I said...
I'm not sure
who all knows
my background.
I've had (and
still have)
a professional
practice as an
"intuitive
consultant"
for many years.
Over time, I
moved my practice
from a brick and
mortar village
shop/office, to
a 100% telephone
and Skype service.
Many of my clients
have been consulting
with me for years.
Some make
appointments
with me once
or twice a year,
but most of them
consult with me
at least once a
month.
Here's a bit
about my back
story though,
and the lesson
it has for your
online business.
"Everybody has
ten bucks."
That was how I
first developed
my practice.
You see, I had
nothing in those
days.
I was going to
school to earn
a degree in
social work.
Things in life
changed drastically
for me, and I had
to quit school
and figure out
how to support
myself and my
daughter.
I had been doing
psychic readings
for some time,
at people's houses,
at parties, etc.
I decided I could
start a regular
practice doing it.
I rented a little
shop in a quaint
little village and
called it "Mind
Over Matter."
But how could I
get people to
walk through the
door?
I didn't have
money to advertise.
So I made a crude
A-frame sign and
wrote this on it...
$10 Quickie
Readings...
That was it.
My thinking was
this.
I was getting
$75/hour for
my private
consults.
But nobody knew
me, nobody trusted
me and I just
needed to build
relationships with
folks (I had just
moved to this
village so I didn't
know anybody, yet).
Nobody was going
to give me $75.
But everybody has
bucks... right?
At least, that was
my thinking.
And, maybe people
thought "readings"
meant weirdo
freaky stuff, so
I wanted to lighten
the mood.
So I thought the
"$10 Quickie"
readings were
fun and affordable.
What do you think
of this as a
marketing strategy?
How about your
online business
model?
Do you lead with
something affordable
to get people warmed
up to you?
Do you make it fun
and inviting for
them?
I'll continue this
tomorrow, but right
now I'm about to
begin a Periscope
session.
I'll have to send
you to some of
those on day.
But not today.
If you're a regular
visitor to my blog,
you saw that I got
a concussion last
week clipping
branches in my
yard.
So I'm still
working with a
bit of a "lag"
of some sort.
So, I'm cutting
this short for
today, and will
continue at this
point tomorrow.
Until then, think
how my offline
practice relates
to your online
business.
Talk soon,
Donna
-Donna & David-
Whirlwind Success
================== |
| |
