Success is at the crossroad of preparedness and opportunity

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Subject: Success is at the crossroad of preparedness and opportunity

10X Funnel Hackers

Robert Given, Executive Vice Chairman at Cushman & Wakefield, is responsible for leading a 35‐member team that focuses on institutional multifamily sales, land development sales, structured equity finance and private capital sales throughout the State of Florida. He has participated in deals with a value in excess of $40 billion. Previously, Mr. Given served as President and COO of The Altman Companies and served in regional management roles for Trammell Crow Residential and TESCO Properties.

You may not know this guy’s name because he’s not a household name yet but Grant Cardone thinks he will be. He helped Grant with his career so much so that he says, "You can’t do great stuff without the help of somebody else. You got to collaborate with other people. Nobody’s ever done anything phenomenal on this planet by themselves."

"I think success is at the crossroads of being prepared, and a little opportunity coming your way. So you can be prepared all your life but if the opportunity never comes up, it’s hard to be successful. And you can see opportunity come across your TV screen or in front of your lap all day long but if you’re not prepared to take advantage of it, you’re not going to be successful." For Robert Given, the opportunity was his first job at Trammel Crow Residential that was offered to him after he befriended real estate folks that used to frequent a bar where he was bartending. At the time he was saving money to go to college but was convinced to enter the workforce. He learned the ropes and made a name for himself at this job which led to bigger and better opportunities.

For those in real estate, these notes should not be missed, Robert goes into mroe detail about why multifamily is an asset class superior to all others: "So you’ll see now they do a very detailed analysis every year of how many multifamily units are built nationally and so you’ll hear figures of 300,000 or 400,000 a year for that class. And but the need is closer to a million. So you know, we need to build more. And so we’re building about a third of the rate that the demand has generated." In addition to market conditions, he goes into tax laws and other reasons why multifamily is preferred.

"Multifamily is one of the most resilient real estate asset classes there are. And the reason for that is because you know, you know, typically they are 300+ units. 8% of those 300+ leases come up every month, and so you can move the rents up or you can move the rents down and maintain pretty good occupancy and the demand factor for apartment homes are very high. It’s almost like a utility. Housing is one of the cornerstones of life. So, in any case, it’s one of the most resilient asset classes there. And the reason it’s such a big asset class in the United States is because we have financing available for that asset class in good times. And in bad times. We have what’s called Fannie Mae and Freddie Mac and the HUD. HUD loans, those debt sources keep that asset class stable in a downturn. And in there’s more competitive debt products in an upturn, but other asset classes don’t have that. Learn more from Robert Given by downloading the notes.

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Subject: Success is at the crossroad of preparedness and opportunity