Start at the End? The key to a successful business?

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Subject: Start at the End? The key to a successful business?

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Robert Dyrdek is an American entrepreneur, actor, producer, reality TV personality, and former professional skateboarder. He is best known for his roles in the reality shows. He also is the creator of the animated series Wild Grinders, in which he voices the series' main character, Lil Rob. In 2014, Dyrdek was labeled as one of the "most influential skateboarders of all-time" by FoxWeekly.

Of Rob Drydek, Grant Cardone says, "This guy started in reality *bleep* TV and as a skateboarder. This guy’s got no business becoming the successful person that he is. I want you to really listen to when he talks about money and the different kinds of money. He became a media mogul with the number one show on MTV for 16 years. He’s done private equity business with hundreds of millions of dollars in transactions."

Rob looks at businesses through seven core capabilities: brand, product, media, marketing, sales, operation, finance, and leadership. That’s how you build a business in a holistic fashion. So when I look at building a company, you know, I’m evaluating someone’s skill set in general…knowledge in all aspects of the seven core capabilities. The problem is you’ll have a great marketer that does not understand how to develop product…[and] certainly doesn’t know how to operate a business. What I implore every entrepreneur to think about is what do you want your life to look like? What’s the vision for your life, and then how does your business idea integrate into that?

He read the business book called Start at the End, and this idea of whenever you build a company, decide what you want the final outcome to be and build a plan backwards. And then I realized I need to do that. "I just always made money [but] never asked like what do [I] really want out of money. I realized, 'I love this lifestyle.' And that’s what really led me to what I ended up doing. I really liked the stability of cash flow [in real estate]. And to balance out the high-risk side that I was doing on my adventure and business development, all of which was built around the identity that I’ve created for myself as it were related to the lifestyle that I lead [reality TV, skateboarding, etc.]. I did a deep evaluation of that and then built a plan on how I could build a sustainable cash flow system that I could begin to scale my lifestyle based off of that."

The goal is to "get to the point where your passive income covers your lifestyle, [then] you’re truly free. And your risk is mitigated, depending on where you put that capital. And where that cash flow is generated from." Drydek also views life through six core systems that need to be in harmony: "It’s your health (including your mental health), your financial health, your career health, your relationships, your self, and your adventure and lifestyle

health." To learn more about how you can create a plan for your life and business that will lead to success, download the notes from Rob Drydek's interview here.

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Subject: Start at the End? The key to a successful business?