"If it's not broke, break."

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Subject: "If it's not broke, break."—Glenn Sanford

10X Funnel Hackers

Glenn Sanford is chairman and CEO of eXp World Holdings. eXp World Holdings is a real estate brokerage company that he founded in 2008 based in Bellingham, Washington. It went public to the Nasdaq in February 2018 and its revenue grew 84% to $1.8 billion in 2020. Prior,he worked at the executive level with a number of internet startups in the 1990s. He’s closed 60 billion dollars worth of real estate deals and he is disrupting companies like REMAX.

Be aware if you are too comfortable: “[I got my real estate license and a] $60 an hour job almost kept from building a $10 billion business. That is a freakin’ wack idea. That’s an expensive job there to keep.”

What led him to disrupt the real estate market: "And so I just kept on looking at the fact that I didn’t really have a business that I owned. I had a business that owned me..."

Click to learn how he disrupted the real estate market

"Nobody in the right mind should give up their whole future for this 1%." Why the traditional real estate agent job just doesn't work!

"It’s absolutely critical that you scale. I mean, the reality is that you know if you’re not growing, you’re rotting...And it’s one of the cool things about having scaled is once you’ve done it, you’re set because you’ve already got now this mindset, you’ve got this thing, that nobody can take away from you....If it’s not broke, break. It is sort of one of my mantras...How many of you suffer a lot because you’re trying to stay small? You’re spinning the plates....You’re going to spend the same number of hours a day doing work. So why not do work that actually takes you somewhere."

To learn more, click here to download my notes from his talk.

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Subject: "If it's not broke, break."—Glenn Sanford