Subject: How you can use fear as a motivator

Some advice from Shaquille O'Neal

10X Funnel Hackers

Shaquille O'Neal aka "Shaq" is an American former professional basketball player who now a sports analyst on the television program Inside the NBA. He is regarded as one of the greatest basketball players and centers of all time. He released four rap albums, is an electronic music producer, and touring DJ. He has appeared in numerous films and has starred in his own reality shows. He was also a minority owner of the Sacramento Kings and is the general manager of Kings Guard Gaming of the NBA 2K League.

01

As the son of a a drill sergeant Shaq said that he was "programmed to pay attention, listen, and learn." As a youth, he was not only disciplined for his own mistakes but by the mistakes of other athletes: "Len Bias...he was going to be the first pick. The night before he got drafted, he died from a cocaine. My father came in the house and cried like it was his son. And he just took me and he shook me. 'You do coke. I will kill you.' And I was really young at the time. I was like 12 or 13. I drank coffee...drank Pepsi. No drugs. Cannabis? None of that. Never did alcohol. Learned from other people’s mistakes..."

02

When you don’t know something, you have to learn. Some people teach themselves by trial and error. Some people ask questions. I was never afraid to ask questions because I know I’m not the smartest guy in the room. If I see somebody else doing it, I question, “Hey, how’d you do that?” “Man, I did this. I did this…” and I write it down.


You don’t have to be the smartest person, you need to be the smartest listener.

03

When I got my first million dollars, I said I gotta take care of my family [at 18 years old]. I’m doing simple math. I gotta go get this car—Mercedes Benz. I get a call from the bank. Bank president calls me over. “I want to show you something.” I’m looking at my paper. And you know how you always hear stories about how people steal money from athletes. FICO stole 250,000! He reached out and he gives me a book, The Dummies Guide to Starting Your Own Business. Sales tax, state tax only had about six 600,000. I spent on cars, on real estate, on rims...and all that money was gone and I had no idea. I’m also programmed never to make the same mistake twice. I’m back being broke again. I’m not gonna happen again. I was really in fear early so I’m taking advantage of all opportunities. He was determined not to be a statistic like all the other athletes he had heard about. If you want to learn more about how he used his fear to his advantage and more lessons learned to download the notes from Shaquille O'Neal's interview, click here


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