It's true, we made it through the first month of 2021
One down 11 to go 🤣
Breathe that deep sigh of relief, the world did not come to an end
Let's kick off the month with a Facebook update
Did you hear, they announced on their blog that they would start testing "topic exclusion controls"
What they mean by that is that advertisers would be able to say they did not want their ad to show up next to say a political ad, or dog food
This could be a good thing, if you have a specific audience that might be offended by that type of ad for example
I am not sure when they would roll it out, right ow they are "testing" it with a few advertisers 🙂
What do you think? Is this a positive direction???
hit reply and let me know your thoughts
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